C2C Marketing

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The Future of Brand Discovery Is Coming to NYC ✨

Search is changing. Social is changing. AI is changing how people find brands. So, what does discovery look like next?

That’s what we’ll dive into at Status Summit: The Future of Brand Discovery on October 7 in New York City, bringing together 150+ brand and marketing leaders.

Speakers from Ulta Beauty, Google, Liquid Death, Statusphere, Power Digital, and more will take the stage for a day of conversations exploring the forces reshaping how brands get discovered.

If understanding where consumer attention is heading and how your marketing strategy needs to evolve is on your agenda, we’d love to have you there.

As a newsletter subscriber, use code STATUS26VIP to waive the $1,250 registration fee.

Learn more and claim your complimentary ticket below. Just a few spots remain!

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 

• Instagram’s Chief pulls back the curtain on the platform's algorithm and what it looks for. 📈
  
  
• YouTube is turning AI search into a shopping tool. 🛍️
  
  
• From hook to reach: Instagram’s latest Guide breaks down what makes a better Reel. 🎬
  
  
• AI is changing search, and 57% of content marketers are struggling to win traffic. 🤖
  
  
• Pinterest’s new optimization score shows if your ads are set up for success. 📊

🚀 Where to Find the Statusphere team this October

October is packed with top industry events, and we'd love to connect in person to talk all things influencer marketing.

Catch us at…

📍Shoptalk Fall in TN | September 29 - October 1

A three-day gathering where retail leaders come together to shape 2027 strategies, and turn their priorities into actionable plans.

📍 The New Blueprint by CEW in NY | October 8

Exploring the go-to-market strategies, execution plans, and evolving channel rules reshaping the future of the beauty industry.

📍 Next 50 by BeautyMatter in CA | October 22

Connecting 450+ beauty leaders, emerging brands, investors, and industry partners for conversations and insights shaping the beauty landscape.

Attending one of these events? Let's grab a coffee! ☕

Is Your Brand Showing Up on Holiday Wish Lists? 🎁

Before shoppers ever hit “add to cart,” many are turning to TikTok for ideas.

With the holiday shopping season approaching, 57% of TikTok users say they’ve discovered gift ideas on the platform, according to TikTok for Business.

And TikTok's influence doesn't stop at inspiration: 51% use the platform to confirm what to buy, and 66% search online for products after seeing them there.

That puts creator content right in the middle of the holiday discovery journey. Two in three shoppers say TikTok creators help them discover new brands, while half say they buy products creators recommend.

The opportunity for brands? Show up with enough relevant UGC to stay visible as shoppers move from inspiration to consideration to purchase.

Statusphere helps brands do exactly that — scale creator content without scaling the manual work:

🎯 Match with ideal creators with 300+ first-party data points

📱 Scale to thousands of guaranteed TikTok influencer posts

🛍️ Partner with approved TikTok Shop creators

🔎 Build creator content that powers TikTok SEO & product discovery

⚡ Get 1-click Spark Ad codes to amplify creator content through paid media

This holiday season, make sure your brand is showing up wherever shoppers are discovering, searching, and deciding what to buy.

We'll be back in a month with more news to level up your marketing strategy!