When making your next purchase, skip the big-name brands and retailers and instead spend your dollars on one of the 30.7 million small businesses in the United States. It’s well past time we support more diverse and underrepresented companies. And as of 2016, there are over 1.05 million minority-owned businesses to choose from! Black, Indigenous and people of color-owned businesses are offering the best of beauty, clothing, accessories and more—we’re obsessed. Find your favorite from our list of 16 BIPOC-owned brands you should buy from below!
Proclaim is an LA-based, inclusive intimates brand that makes it their mission to represent all women and their skin shades, as well as making sure that their garments are ethically made. Even the fasteners on their garments are ethically sourced, made of natural hemp fibers rather than the plastic alternative. Shop the collection online!
Accessories are the finishing touches to every outfit. Edas creates high-quality accessories perfect for the everyday woman. Each piece is unique and handmade, perfect to be worn on its own or paired with other contrasting jewelry. Head designer, Sade Mims, combines several passions to produce accessories that make women feel beautiful.
Cashmere Nicole was inspired to create Beauty Bakerie after finding a newfound appreciation for life’s little moments following her battle with breast cancer. With a mission to create cruelty-free, smudge-free products, you can count on Beauty Bakerie to keep you looking just as great as you did that morning. Their website even includes an interactive foundation finder to simplify your buying experience! You can also find them in stores like Ulta.
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Tired of that white residue most sunscreen leaves on your skin? Black Girl Sunscreen offers a natural sunscreen for women of color that won’t leave any white residue. Made with absolutely no parabens or harmful chemicals, their sunscreen is created to moisturize and protect your skin without taking away from its natural beauty. You can even find their products at Target!
Owner Hana Gretachew founded Bolé Road Textiles out of her love for Ethiopian handwoven fabrics and her career in interior design. Hana’s designs pay homage to her cultural inheritance and her own personal aesthetic, bringing customers beautiful and bold textiles to display in their homes.
Founders Dr. Regina Hampton and Jasmine Jones created Cherry Blossom Intimates after meeting at a breast cancer walk. Their brand focuses on a first-of-its-kind breast health facility as well as an intimates boutique. Cherry Blossom Intimates pride themselves on creating an inclusive and safe space to recognize the need for all women to feel confident and comfortable in their undergarments.
Self-proclaimed tea lover and founder LaTonia created Adjourn Teahouse with the mission to help others take a moment to pause and balance themselves. Shop their wide selection of artisanal loose leaf tea with flavors like coconut, cinnamon, orange peel and more here! Plus, you can rest easy knowing these hand-blended teas are sustainably sourced!
Founded by Dianna Martinez in 2017, The L.A. Garden specializes in custom plant arrangements and unique items such as pottery, stickers and accessories. Martinez creates custom plant holders, featuring show-stopping succulent arrangements and Latin-inspired art. They even can accommodate events such as weddings so be sure to check out their Insta!
Based in Puerto Rico, ISLEÑAS is a footwear brand that operates with ethical practices. Partnered with Retazo and Centro Sor Isolina Ferre, they are dedicated to sustainability and providing career opportunities for women of diverse backgrounds.
10. Latinx Therapy
Sometimes the best gift is a donation in honor of someone for an organization worth supporting. Latinx Therapy is just that! Founded by Adriana Alejandre in 2018, Latinx Therapy was designed to help destigmatize mental health in the Latinx community. While Alejandre specializes in adults who struggle with PTSD and severe traumas, they offer an array of courses and workshops, wellness resources, a directory of Latinx mental health professionals and even a bilingual podcast. Listen in on the podcast here and shop their merch!
11. Tia Lupita Foods
Photo credit: @myriadmusings
Family-owned and operated by Hector Saldívar, Tia Lupita Foods creates delicious, locally sourced and sustainable Mexican-inspired food. Fan favorites include their Cactus Tortilla Chips, grain-free tortillas and their unique hot sauces. Dedicated to honoring their heritage, Tia Lupita Foods has a section of their website set up to celebrate Hispanic Heritage Month so you can learn more!
12. NATIVE by NATURE
The Indigenous Cultures Institute (ICI) founded NATIVE by NATURE with the goal to raise public awareness of the issues faced by Native peoples and lands around the world. They create apparel that highlights the struggles of BIPOC across borders, donating 100% of the proceeds from NATIVE by NATURE to ICI to benefit global Indigenous issues.
Jessica R. Metcalfe launched Beyond Buckskin Boutique in 2009 to spread the work of Indigenous artists and designers to a broader audience. Over the years, Beyond Buckskin has evolved to become an amazing boutique, working with over 40 artists that combine their cultural stories and natural materials with modern fashion. Shop their garments and accessories here!
With a desire to follow her mother’s teachings, Maria Running Fisher Jones founded TPMOCS to not only emphasize the significance of her history and culture but also take meaningful action to address poverty in Native American tribes. Proudly handmade by Native Americans, TPMOCS offers a variety of beautiful baby moccasins. Made of soft leather stitched together with sinew, they also have a cotton liner. Find the perfect pair here!
Golde wants “being well to feel good” with their natural, superfood-boosted essentials for health and beauty. Co-founded in 2017 by Trinity Mouzon Wofford and Issey Kobori, some of their bestsellers include the Cacao Tumeric Latte Blend, Pure Matcha and the Clean Greens Face Mask. Golde even has a blog where they cover different recipes, product ideas and interviews!
16. Back Beat Co.
Back Beat Co. is a California-based lifestyle brand that puts profit margins on the back burner to focus on their ethical and social responsibilities to the environment and people. Concerned more with high comfort clothing that has a low impact on the environment, Back Beat Co. creates quality products including clothing, accessories and masks—see what they have to offer here!
Now more than ever it’s important to show support for small and BIPOC-owned businesses. These brands work incredibly hard to bring unique, quality products to everyday consumers. Whether you’re shopping for the holiday season or treating yourself, you can find something for everyone.
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