LIVEPANEL

Scaling Brand-Safe UGC with Kendo Brands and Aura Frames

Thursday, June 12, 2025 |  1 PM ET / 10 AM PT

Join leaders from Kendo Brands, Aura Frames, Barometer, and Statusphere for a tactical conversation on how top consumer brands achieve high-performing influencer content without sacrificing brand safety.

*This session will be recorded.

LIVEPANEL

Scaling Brand-Safe UGC with Kendo Brands and Aura Frames

Thursday, June 12, 2025 | 1 PM ET / 10 AM PT

Join leaders from Kendo Brands, Aura Frames, Barometer, and Statusphere for a tactical conversation on how top consumer brands achieve high-performing influencer content without sacrificing brand safety.

* This session will be recorded.
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Learn how to vet and manage UGC at scale, handle brand safety issues without losing momentum, and maintain high-performing UGC above all.

We'll cover what works, what doesn’t, and what to do when things go off-brief.

During this virtual event, we’ll chat with industry leaders about their experiences of managing CPG brands to uncover the marketing secrets for you to define influencer partnership success ways, maximize your sales and more. 

Meet the panelists

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Heidi Sanders is a beauty industry veteran with over two decades of experience shaping the digital landscape of renowned brands.

As Director of Digital Design at Kendo Brands, she spearheads the strategic vision and visual execution for digital properties across a portfolio of iconic names, including Fenty Beauty, Ole Henriksen, KVD Beauty, and Lip Lab. 

Her expertise encompasses e-commerce, social commerce, CRM, and performance marketing, driving significant growth and engagement. Heidi also leads brand strategies for influencer marketing initiatives, fostering deeper customer connections and expanding brand reach across digital platforms.

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After graduating from Villanova University with a degree in Communications and a minor in Business, Sydney began her career in linear TV advertising before transitioning to the digital landscape, where she specializes in paid social media strategy.

Sydney has successfully partnered with clients across diverse industries, driving performance and achieving key objectives throughout the marketing funnel.

At Aura Frames, she combines her expertise in social marketing with her passion for helping people connect and share memories, delivering impactful campaigns that resonate with audiences near and far.

In her free time, Sydney loves to write, explore the New England coastline, cheer on the Boston Red Sox and spend time reading her new favorite book!

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Dr. Tamara Zubatiy Nelson is the cofounder and CEO of Barometer, which consumes premium media, like podcasts, and vets it with AI. This helps companies looking to advertise go beyond SEO keywords to confirm a podcast's topic, tone, target audience and more to make sure it's an appropriate match to advertise on.

With a PhD in human-centered AI, Nelson works with groups like Horizon Media, BetterHelp, and SiriusXM. She said Barometer has routed more than $100 million in global ad spend to tens of thousands of creators in multiple languages.

Her awards include a Cynopsis Top Women in Media in 2023 and AdTech Innovator Honoree in 2023 as well as SXSW Pitch Winner of FastPitch in AI category.

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Chris Raniere is a seasoned leader in creator marketing, with a track record of pioneering innovative influencer networks and revenue strategies in the digital marketing space.

As a co-creator of IFFABO, one of the first market-driven influencer networks, and the architect of the revenue department for Lumanu, the first technology to automate allowlisting, Chris has consistently been at the forefront of influencer marketing technologies. His experience extends across top platforms such as CreatorIQ, Traackr, Grin, and Tagger.

At Statusphere, under the leadership of Kristen Wiley, Chris leverages his extensive knowledge to enhance brand-creator collaborations, contributing to the company's success in streamlining micro-influencer marketing and driving industry innovation.

What's on the agenda:

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  • How top brands turn brand safety into a growth lever

  • How to build briefs that reduce risk and drive performance

  • Scaling UGC review—without spreadsheets or chaos

  • UGC ads that perform—without compromising brand safety

  • Tips for setting brand safe guardrails that don't slow you down or diminish performance

  • And more!