What You'll Learn
Strategies for calculating marketing attribution in the “dark funnel”
Which factors limit attribution tracking in 2022 (and how to overcome them)
Tracking tips, tools and techniques to optimize your dark funnel strategy
Struggling to track your campaigns and customer behavior?
From privacy changes to ad platform updates, marketing attribution is getting trickier.
31% of retailers already can’t track consumers across multiple devices (and 38% claim they can only track some consumers some of the time).
Don’t get left in the dark! During this free webinar, you’ll learn how to level up your marketing analytics in today’s privacy-focused consumer landscape. We’ll break down our secrets for more accurate marketing attribution and how to run the best campaigns possible in 2022.