Get insights on new formats, tested on Instagram & YouTube, and how creators power brand paid social performance. Plus, see our Q1 event lineup — from creator marketing to AI brand strategies.
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Why Paid Social Performance Starts With Better Content 🤳
Paid social isn’t short on challenges — and U.S. marketers are feeling it. According to DoubleVerify, reaching the right target audience, calculating ROAS, and staying on top of trends are among marketers’ biggest hurdles.
While ad platforms determine targeting and delivery limitations, brands can regain control of ad performance by pulling various content levers. That’s where creators come in.
👉 Where creators make the difference:
Trend-ready content: Creators are great at keeping a pulse on what’s “in.” Always-on creator campaigns keep brands aligned with what’s resonating on social right now.
More ad-ready UGC: From fast-changing trends to ad fatigue and creative that resonates, having more content to work with is key for maximizing ROAS.
Audience-aligned creative: Creators produce content in the styles their audiences already engage with — giving brands more native, test-ready creative that performs better when amplified through paid social.
Statusphere helps marketers tackle the content challenges holding paid social back, with some brands seeing 3–5x ROAS from Statusphere UGC.
