C2C Marketing

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🐾 Ask an Influencer: Pet Collaborations Edition

Real creators sound off on collaborations that made a great impression — and what missed the mark.

❤️‍🔥 What creators loved: 

“I couldn’t decide between two interactive toys from a brand’s website, so I told them to pick…. They sent both and said to post your favorite. I ended up posting both!"

💔 What flopped:  

“As a pet influencer, I’ve been sent multiple products to help with dog shedding…But my dog doesn’t shed.”

Want to send the right product to the right creators — every time? Start here:

➡️ The Ultimate Guide to Product Seeding & Influencer Marketing

➡️ What Should Be in a Brand's Influencer Seeding Kit?

➡️ 8 Examples of Brands That Are Good at Product Seeding

💭 Have a question for our creators? Submit it here — we might feature it in an upcoming issue.

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 

• Reels in the background? Instagram tests Picture-in-Picture for Reels. 🖼️ 
• New filters, new folders —your IG DMs just got upgraded. 💥
• TikTok expands messaging: send photos, videos, and voice notes. 🤳
• Keep your brand voice safe: Meta adds term exclusions for AI ads.⛔

What We're Hearing from the Industry 💬

Creators want to bring your brand to life in their own authentic way. 

But “authentic” doesn’t always mean “aligned.” A vague brief can leave room for interpretation — and that’s where things can go sideways.

The fix isn’t more rules. It’s clearer guidance. 

Here’s a resource that helps teams write briefs that support creator creativity and deliver the brand results you’re looking for:

Influencer Marketing Brief Template & How to Write Your Own ✍️

We'll be back in two weeks with more news to level up your marketing strategy!