C2C Marketing

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Inside Our Latest Creator x Brand Mixer in LA 💅

Custom polish. Creative energy. A room full of bold thinkers in beauty, CPG, and beyond. ✨

At Posts & Polish, we took over ORLY Color Labs in Los Angeles for a night of one-of-a-kind nail polish mixing and brand-creator connections.

The conversations, laughter, and creative energy in the room reminded us why these in-person moments matter. Influencer marketing might live online, but its impact comes from people.

When brands and creators connect in real life, that’s where ideas grow, partnerships strengthen, and community takes root. ❤️

More Statusphere events are already in the works — coming to more cities soon. Stay tuned!

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 

• Meta adds Halloween effects + smarter voiceover tools to Edits App. 🎃

• Reels and DMs are taking center stage in Instagram’s updated layout. 🤳
• Viewers turn to friends & feeds over traditional ads, TiVo Report finds. 👀

🏃 Ask an Influencer: Fitness Collaborations Edition

Real creators sound off on what brands get right when working with fitness influencers — and what totally misses the mark.

❤️‍🔥 What creators loved: 

“A supplement brand showed empathy by sending products without expectations and was upfront that they might not fit my current supplement routine.”

💔 What flopped:  

"Supplements. Too short of a period to see any benefit. Too difficult to test when most already have a routine."

Takeaways: Products that require consistent use or lifestyle changes can still perform well in influencer marketing — if brands build in enough time and flexibility for creators to experience them authentically.

Want to improve your product seeding strategy? Start here:

➡️ The Ultimate Guide to Product Seeding & Influencer Marketing

➡️ What Should Be in a Brand's Influencer Seeding Kit?

➡️ 8 Examples of Brands That Are Good at Product Seeding

💭 Have a question for our creators? Submit it and we might feature it in an upcoming issue:

We'll be back in two weeks with more news to level up your marketing strategy!