Check out the latest YouTube’s efforts to improve social search on the platform, Instagram's new editing app and more marketing news. Plus, see how one small creator turned a product review into a viral moment.
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C2C Marketing

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Hi there,

 

Instagram’s got a new app. YouTube’s going all in on search.
But TikTok? Still winning—survey says. 👀

 

This week, we're covering:

 

🔎 YouTube’s search push
🧇 How a small creator made Trader Joe’s go viral
📚 Influencer marketing resources you might’ve missed
✨ And more

 

 

Want to stop receiving these emails? Just reply to this email and let me know. I won't take it personally. 🙂 

 

The Waffles, 94 Followers & 1.1M Views: The Power of Everyday Creators đ꧇

Group 1025

Source: @shinyfaerietreasures

 

A new product. A 30-second TikTok. 1.1 million views.

 

Last week, creator @shinyfaerietreasures shared a soft-spoken, unpolished review of Trader Joe’s new Japanese Taiyaki Waffles. No trendy edits. No pro gear. Just a genuine moment—and TikTok loved it.

 

The result?
📦 Shelves cleared.
đź’¬ 43,000 shares.
🛒 Shoppers flooding the comments with “brb going to Trader Joe’s.”

 

And here’s the kicker: she had just 94 followers.

 

It’s a perfect example of how real recommendations—from real people—spark action and trust. Even without a TikTok account, Trader Joe’s stays top-of-mind, thanks to UGC like this. That’s the heart of C2C marketing: letting shoppers do the storytelling.

 

What We Love: ❤️

  • Follower count ≠ impact. This everyday creator has just 94 followers, but her video went viral, earning over 1M views and nearly 100K likes.

  • TikTok driving in-store traffic. Shoppers found the product online, then went in-store to buy. It’s the perfect example of C2C marketing in action: discover online, purchase in-store.

  • Useful, memorable delivery. Price, location, description and cooking directions – all shared with personality.

Check out the full video here!

Snack-Sized Social News 🍪

Social news

 

Social news moves fast! Here are a couple of headlines to keep you in the loop: 

  • Instagram launches “Edits,” a new video creation app, just in time to replace CapCut. đź‘€
  • TikTok crushes rivals as teens’ top social media choice. 🥇 
  • YouTube rolls out AI search test to spotlight the best video content. đźŽĄ

ICYMI 📬

Group 602

 

Check out these resources from Statusphere that you might have missed:

  • 6 Ways to Find YouTube Shorts Creators for Your Brand
  • 4 Instagram Collaboration Email Templates & Samples

We'll be back in two weeks with more news to level up your marketing strategy!

Statusphere, 7307 Sandscove Court, Unit 1, Winter Park, Florida 32792

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