Source: @shinyfaerietreasures
A new product. A 30-second TikTok. 1.1 million views.
Last week, creator @shinyfaerietreasures shared a soft-spoken, unpolished review of Trader Joe’s new Japanese Taiyaki Waffles. No trendy edits. No pro gear. Just a genuine moment—and TikTok loved it.
The result?
📦 Shelves cleared.
đź’¬ 43,000 shares.
🛒 Shoppers flooding the comments with “brb going to Trader Joe’s.”
And here’s the kicker: she had just 94 followers.
It’s a perfect example of how real recommendations—from real people—spark action and trust. Even without a TikTok account, Trader Joe’s stays top-of-mind, thanks to UGC like this. That’s the heart of C2C marketing: letting shoppers do the storytelling.
What We Love: ❤️
- Follower count ≠impact. This everyday creator has just 94 followers, but her video went viral, earning over 1M views and nearly 100K likes.
- TikTok driving in-store traffic. Shoppers found the product online, then went in-store to buy. It’s the perfect example of C2C marketing in action: discover online, purchase in-store.
- Useful, memorable delivery. Price, location, description and cooking directions – all shared with personality.
Check out the full video here!
