How shoppers will find you in 2026 🔍

C2C Marketing

N E W S L E T T E R

Hi there,

The holiday season is here — and the product discovery landscape is shifting fast. We’ve got insights to help you stay ahead.

This week, we're covering:

🛍️ #TargetHaul energy, holiday edition
📘 The playbook to LLM; social search visibility

🤖 Smarter insights with YouTube’s AI assistant

✨ And more social moves worth watching

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Your Guide to the New Era of Product Discovery 🔎

Google’s no longer the only place consumers go to discover products.

→ 74% of Gen Z uses TikTok as a search engine.

→ AI traffic is projected to surpass Google by 2028.

→ Creators, Reddit threads & social media reviews are quietly shaping what shows up when people search.

We put together this playbook for marketing teams that want to influence the right discovery signals — whether they happen on TikTok, Google, or inside AI-generated results. Inside, you'll find:

🤳 How top brands are boosting visibility across TikTok, Google & LLMs

🎯 How to turn creator content into searchable trust signals

📊 The data shaping discovery in 2026

Want to shape how (and where) people discover your brand in 2026?

📘 Get the stats, strategy, and step-by-step framework here:

Download the Playbook

From Scroll to Shelf: The TikTok That Sparked a Target Run 🧴

Source: @peyton.koch

One quick Target video turned into nearly a million views — all thanks to a simple combo: an in-store product find and a timely holiday hook. ☃️

The creator filmed eos’s new holiday launch during a Target run, shared it with no frills, and sparked 987K+ views, 183K+ likes, and 28K+ shares.

Shoppers saw it online — and went in-store to find it.

That’s what in-store traffic from UGC looks like.

What We Love: ❤️

No fluff — just product. Simple delivery, soft background music, no heavy edits. Just content that helps you naturally discover a new launch.
TikTok driving in-store traffic. Shoppers saw it online and grabbed it in-store. C2C in action: discover online, purchase offline.
Timely holiday content that sparks engagement. People are hunting for gift ideas, and this post feels like a friend sharing a great find.

Check out the full video here!

P.S. Holiday shopping is already picking up — and now’s the time to get your in-store content rolling. Here are some planning tips to help you get started:

7 Holiday Influencer Marketing Campaign Planning Tips

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop:

Instagram adds ‘Competitive Insights’ tool for creators & brands. 🛠️
Meta upgrades lead gen suite ahead of Q5: AI, Automation, and Better Data. 🧠
New from YouTube: Ask Studio AI surfaces viewer insights & ideas. 💡
TikTok remains Gen Z’s favorite app, says the 2025 Piper Sandler Report. 📊