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Sources:
- Vox. (2021). Google’s plan to get rid of cookies isn’t going well
- Invoca. (2021). 33 Statistics Retail Marketers Need to Know in 2021
- Refine Labs (2021). Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
- Built In. (2021). What Is Dark Social? Why Does It Matter?
- Fit Small Business. (2021). 41 Online Shopping Statistics Retailers Should Know in 2022
- Sprout Social. (2021). The Future of Social Media: New Data for 2021 & Beyond
- HubSpot. (2022). Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers
- Semrush. (2021). Word of Mouth Marketing: 49 Statistics to Help You Boost Your Bottom Line
- Adweek. (2021). Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
- Convince and Convert. What is Dark Social and How Is It Affecting Your Brand?
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