Check out our Creator of the Month - a viral mom review that sparked 730K views. Read up on YouTube Shorts’ new shoppable stickers, Meta’s latest AI push, and the influencer marketing resources you might’ve missed.
Meta and YouTube just dropped major AI upgrades. We’ve got the highlights you need. Let’s get into it. 👇
This week, we're covering:
🤖 New AI tools from YouTube and Meta 👶 How a creator with under 1K followers drove 730K views 📚 Influencer marketing resources you might’ve missed ✨ And more!
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From 0 to Viral: How a New TikTok Creator Hit 730K Views 👀
@ugc.bydrea posted a simple “favorite Amazon find” video - and it took off.
Over 900 people commented asking for the link. 9,000+ saved the video to come back to later. And it hit 730K views, all with fewer than 1,000 followers.
🪄 What makes it even more impressive? This was one of creator's very first posts - on a brand-new TikTok account. Proof that creators don’t need a huge following or a polished feed to make an impact. If the content is authentic and helpful, it works.
That’s exactly how the 'Pretty & Aesthetic Boucle Ball Pit' TikTok went viral in the mom-focused social space - and why micro-influencers like Drea continue to drive real results.
What We Love: ❤️
Micro > Mega. With under 1K followers, this creator sparked thousands of purchase intents - reminding us that real recommendations > follower counts.
Hands-on engagement. Drea personally replied to hundreds of comments, sharing links and keeping the conversation going.
Trust through authenticity. No frills, no pressure - just a relatable mom sharing a favorite product. That’s what builds connection and converts.
