Meta’s latest rollouts — what marketers should know

C2C Marketing

N E W S L E T T E R

Hi there,

Halfway through Q2 already — are you keeping up with the latest social platform updates and AI rollouts? 👀

This week, we're covering:

💡 Meta updates every influencer marketer should know
🗽 Our NYC event lineup — let’s connect
📚 Must-read influencer marketing resources
✨ And more

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Meta’s Latest Updates – Boost Your Influencer Marketing Strategy 🚀

Meta is making big moves with new features and AI-powered tools to elevate creativity for brands and creators alike. Here’s what you need to know about the latest Instagram rollouts:

Reels Trending Ads: Now you can place ads directly after the most engaging creator Reels. Choose between top-trending content or specific categories (like beauty or sports) to align your brand with viral moments and maximize awareness.
Partnership Ads Feature: A new optional setting lets your brand handle not appear in Partnership Ads, giving your promotions a more organic, in-stream look — less intrusive, more authentic.
Creator Marketplace Updates: Meta has released new tools to help marketers find creators and relevant posts to boost. While this gives marketers more data to make decisions, they will still need to spend time evaluating creators and getting them to agree to collab.

💡 Tired of scrolling through creator marketplaces for hours on end? Learn how to automatically source and partner with 1,000s of creators with just 1 hour of setup using Statusphere.

Want the full scoop on Meta's latest updates? Check out the full article from Meta at IAB Newfronts 2025! 👇

Read the Full Article

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop:

Instagram's Unlockable Reels: a game-changer for exclusive content and boosting engagement 🚀
TikTok’s AI Alive: lets you transform photos into immersive videos 🎥
New brand exposure: TikTok expands Pulse Ad placements, offering more ways for brands to get seen 👀

Connect with Statusphere at These New York Events! 🗽

Next month is packed with opportunities to connect! Here’s where you can find us:

📍 The Lead Summit | May 28-29

Two days of inspiration and innovation. We’ll be meeting with retail leaders, learning from their wins, and exploring the latest in game-changing tech.

📍 NY Tech Week | June 2-8

A week-long celebration of tech with panels, meetups, and networking events happening across the city. Dive into the community and explore what’s next in the industry.

📍 CommerceNext Growth Show | June 24-26

Calling all marketers! We’ll be engaging with brands, swapping insights, and discussing strategies to take your influencer campaigns to the next level.

Planning to attend? Let's grab a coffee! ☕

ICYMI 📬