The State of Micro-Influencer Marketing in 2025: Benchmarks & Opportunities for B2C Brands

Get exclusive micro-influencer marketing insights with data from 34,896 creator posts and 974 campaigns.

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The State of Micro-Influencer Marketing in 2025: Benchmarks & Opportunities for B2C Brands

Get exclusive micro-influencer marketing insights with data from 34,896 creator posts and 974 campaigns.

Here's What's Inside:

81% of brands rate content from micro-influencers as meeting or exceeding their expectations.
Short-form videos from micro-influencers see an average 11.4% engagement rate across industries.
The top three industries investing in micro-influencer collaborations are Beauty, CPG and Health & Wellness.
Brands collaborate with an average of 30 micro-influencers per campaign (a 36% YoY increase).
Micro-influencers boast an average engagement rate of 10.98% across all industries.
The top industries investing in micro-influencer collaborations are  Beauty, CPG and Food, Health and Wellness.

Here’s What’s Inside:

  • New micro-influencer campaign benchmarks. Including video engagement rates, the most-requested types of influencer content and more.

  • Insights into the top industries for micro-influencers. See what high-performing brands have in common and how they drive results.

  • Trends and opportunities for B2C brands. Uncover new ways to squeeze more out of your influencer content in 2025 and beyond.
GET THE DATA
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Why Micro-Influencers Are Difference-Makers

The numbers don’t lie — Small creators consistently drive big results for B2C brands. 

From increasing awareness to fueling fresh content for UGC ads, micro-influencers help brands crush multiple marketing goals at the same time.

We’re thrilled to share these exclusive insights with brands and marketers to highlight the ongoing impact of authentic micro-influencer content.

Learn why B2C brands are scaling micro-influencer collaborations this year and how they're making it happen. 👇

GET THE DATA
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Here’s What’s Inside:

  • New micro-influencer campaign benchmarks. This includes average campaign size, creator engagement rates, follower counts and social platforms.

  • A deep dive into the top industries for micro-influencers. See what high-performing brands have in common and how the best campaigns are built.

  • Trends and opportunities for B2C brands. Uncover new ways to squeeze more out of your influencer content in 2025 and beyond.
Group 974 (1)

Why Micro-Influencers Are Difference-Makers in 2025

The numbers don’t lie — Small creators consistently drive big results for B2C brands.

From increasing awareness and retail support to fueling fresh content for social ads, micro-influencers can attack multiple marketing goals simultaneously.

We’re thrilled to share these exclusive insights with brands and marketers to highlight the positive, ongoing impact of micro-influencer content at scale.

Learn why and how B2C brands are scaling micro-influencer collaborations this year. 👇