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Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.

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Consumer-to-Consumer Trends

Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.

Are you ready for Q5 shoppers? πŸ’Έ

November 13, 2024 | Find our TikTok Creator of the Month (and why she went viral), the latest guide from TikTok to maximizing your Q5 window. Grab a UGC Rights Management Tracker to organize every moving piece of your creator ad campaigns in one place.

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Is there a "best" length for TikToks & Reels? πŸ€”

October 30, 2024 | Explore the latest tools rolling out on TikTok and Instagram. Get the exclusive data on the best lengths for social media videos and fresh updates from the world of influencer marketing.

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Getting ghosted on TikTok Shop? πŸ‘»

October 16, 2024 | See how one micro-influencer earned 2.9m views by reviewing a stain remover. Find new resources to level up your influencer collabs and info on how to get more out of TikTok Shop for your brand.

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NEW TikTok Shop updates πŸ‘€

October 2, 2024 | Learn how you can get guaranteed creator posts (with TikTok Shop product links!), check out TikTok’s newest ads campaign option and get brand-new UGC stats to level up your marketing strategies in 2025.

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Meta's new ads updates – in time for the holidays🎁

September 18, 2024 | Get proven pitch templates to help you secure your top-pick influencers. Check out our TikTok creator of the month & latest holiday news and updates you might have missed!

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TikTok's new holiday guidelines + a faster way to get IG ad codes ⚑️

September 4, 2024 | Find the latest advice from TikTok and Instagram on how to grow your reach, learn about a faster way to get Instagram Partnership Ad Codes from creators & more!

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Need Anything from the Store? How About 2.5 Million TikTok Views? πŸ›’

August 22, 2024 | See how the TikTok creator earned viral engagement despite having less than 20k followers! Plus, check out the latest bite-sized social news & more!

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TikTok Shares New Insights to Drive CPG Sales πŸ’Έ

August 7, 2024 | TikTok just released a new CPG report with valuable insights! Check out our key takeaways and stay updated on the latest marketing headlines!

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Why Shares Are Such a Priority for IG Brands πŸ“€

July 10, 2024 | Learn why Send Rates are a signal for your engagement tracking strategy. See our pick for viral TikTok creator of the month and get snack-sized social news & more!

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No, Social Search Isn't Just for Gen Z Anymore πŸ”Ž

June 12, 2024 | Millennials and Gen X are shifting away from Google alongside Gen Z. Find out why and check out our pick for viral TikTok creator of the month, bite-sized social news & more!

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New IG Algorithm Update Points to the Power of Micro-Influencers πŸ’ͺ

May 8, 2024 | Read why a new IG algorithm is a mixed bag for brands and creators. Find our viral TikTok creator of the month, major marketing headlines you may have missed & more!

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TikTok teases new photos app – β€œNotes” πŸ“

April 10, 2024 | Looks like the rumors are true. Some TikTok users are getting notified that their image uploads will soon appear in "TikTok Notes" – TikTok's soon-to-come new photo app.

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TikTok ban dΓ©jΓ  vu? πŸ“΅

March 13, 2024 | We're covering the new attempt at a TikTok ban, how deodorant goes viral, an invite to meet me in San Fran for a Woment In Influencer Marketing meet-up, and all of the marketing headlines you may have missed!

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TikTok doubles down on Shop videos πŸ‘―β€β™€οΈ

February 7, 2024 | Learn how TikTok is testing automatic Shop links in videos, see our pick for TikTok creator of the month and get the latest marketing headlines!

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The ideal TikTok video length ⏳

December 13, 2023 | How long should your TikTok videos be? Plus, check out this viral TikTok creator of the month, bite-sized social news & more!

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2023

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2022

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PUBLISHED BY KRISTEN WILEY

Meet Kristen

Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.

With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.

Having worked as both a brand and a creator, she has a unique understanding of what it’s like to be on either side of the creator marketing equation.

This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.

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