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Data-Driven Resources
Power your consumer-to-consumer and influencer marketing strategies with the newest, expert-led resources.

Breaking Industry News
Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.

Consumer-to-Consumer Trends
Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.
Catch Up on Our Recent Editions

Meta’s AI claims 22% more ROAS 🤖
June 25, 2025 | Catch up on the YouTube’s rollout of shoppable stickers for Shorts and Meta’s AI push announced at Cannes Lions 2025. Check out our pick for Creator of the Month & the power of relatable content and more!
Read Newsletter
TikTok’s new trend-finder tool 🤳
June 11, 2025 | Get the breakdown of TikTok’s new Insights Spotlight and latest AI-powered personalization tools, Meta’s new automated AI ad features & more! Plus, get the influencer marketing resources you might've missed.
Read Newsletter
How top brands scale UGC without the risk 🧗♂️
May 29, 2025 | Read about Instagram’s latest DM updates, get the details on our upcoming live panel with Kendo Brands and Aura Frames. Plus, check out a micro-influencer whose product review racked up 3.1M views.
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2022
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Meet Kristen
Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.
With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.
Having worked as both a brand and a creator, she has a unique understanding of what it’s like to be on either side of the creator marketing equation.
This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.
