Don't miss our June live panel with Kendo Brands and Aura Frames on how to scale brand-safe creator content. Plus, check out a 3.1M-view TikTok from a micro-influencer, the latest social media updates and more.
Summer’s almost here — but the latest marketing updates are already bringing the heat. Catch up on these must-know industry insights!
This week, we're covering:
💻 Live Panel: Scaling Brand-Safe UGC that Performs 🍼 TikTok mom hit 3.1M views with a 14-second review 📚 Influencer marketing resources you might’ve missed ✨ And more!
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Micro-Influencer Magic: Real Reviews That Resonate 🍼
Not all viral content comes from big-name creators or flashy edits. Micro-influencer Angelica Currao’s short, no-frills TikTok video comparing baby bottles is a great reminder that real, helpful content still cuts through.
In under 15 seconds, she does what most branded content struggles to do: earn trust, deliver value, and spark a real conversation. Her “vs.” review format is simple but effective, and it helped parents feel more confident about what to buy.
The best part? Moms flooded the comments with their own tips and recs, turning one micro-creator’s video into a go-to resource.
What We Love: ❤️
Micro-creator, major impact. With just 2K followers, this creator shows that real recommendations > follower counts.
Educational “vs.” content that works: Clear side-by-side comparisons help viewers make faster, more confident decisions.
No fluff, all value: Simple delivery, neutral background music, and no heavy edits—just honest, helpful content that connects.
Scaling UGC sounds great — until the off-brief posts roll in. Or you’re stuck reviewing content for hours. Or brand safety slows everything to a crawl.
Join leaders from Kendo Brands, Aura Frames, Barometer, and Statusphere for a tactical conversation on how top brands scale UGC and drive performance without compromising brand safety.
We’ll cover:
How brand safety can unlock growth (not block it)
Ways to brief creators that reduce risk and increase ROI
How to scale UGC review without bottlenecks or busywork
What to do when content veers off-brief, without losing momentum
Join us LIVE, Thursday, June 12 at 1 PM ET / 10 AM PT 📅
