Don't miss our June live panel with Kendo Brands and Aura Frames on how to scale brand-safe creator content. Plus, check out a 3.1M-view TikTok from a micro-influencer, the latest social media updates and more.
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C2C Marketing

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Hi there,

 

Summer’s almost here — but the latest marketing updates are already bringing the heat. Catch up on these must-know industry insights!

 

This week, we're covering:

 

💻 Live Panel: Scaling Brand-Safe UGC that Performs
🍼 TikTok mom hit 3.1M views with a 14-second review
📚 Influencer marketing resources you might’ve missed
✨ And more!

 

Want to stop receiving these emails? Just reply to this email and let us know. We won't take it personally. 🙂 

 

Micro-Influencer Magic: Real Reviews That Resonate 🍼

TikTok video

Source: @angiexcole

 

14 seconds. 2,000 followers. 3.1 million views.

Not all viral content comes from big-name creators or flashy edits. Micro-influencer Angelica Currao’s short, no-frills TikTok video comparing baby bottles is a great reminder that real, helpful content still cuts through.

In under 15 seconds, she does what most branded content struggles to do: earn trust, deliver value, and spark a real conversation. Her “vs.” review format is simple but effective, and it helped parents feel more confident about what to buy.

The best part? Moms flooded the comments with their own tips and recs, turning one micro-creator’s video into a go-to resource.

 

What We Love: ❤️

  • Micro-creator, major impact. With just 2K followers, this creator shows that real recommendations > follower counts.

  • Educational “vs.” content that works: Clear side-by-side comparisons help viewers make faster, more confident decisions.

  • No fluff, all value: Simple delivery, neutral background music, and no heavy edits—just honest, helpful content that connects.

Check out the full video here!

Snack-Sized Social News 🍪

Social news

 

Social news moves fast! Here are a couple of headlines to keep you in the loop: 

  • Instagram drops new DM features to make it easier to connect on the platform. 📬 
  • TikTok Shop launches AI-powered Seller Assistant to help brands simplify selling. 🤖

Live Panel: Brand-Safe UGC That Performs 🎙️

scaling brand-safe UGC webinar

 

Scaling UGC sounds great — until the off-brief posts roll in.
Or you’re stuck reviewing content for hours.
Or brand safety slows everything to a crawl.

 

Sound familiar?

 

Then you won’t want to miss our live panel, Scaling Brand-Safe UGC. 🎙️

 

Join leaders from Kendo Brands, Aura Frames, Barometer, and Statusphere for a tactical conversation on how top brands scale UGC and drive performance without compromising brand safety. 

 

We’ll cover:

  • How brand safety can unlock growth (not block it)

  • Ways to brief creators that reduce risk and increase ROI

  • How to scale UGC review without bottlenecks or busywork

  • What to do when content veers off-brief, without losing momentum

Join us LIVE, Thursday, June 12 at 1 PM ET / 10 AM PT 📅 

 

Save your spot today 👇

Register Now

ICYMI 📬

Group 602

 

Check out these resources from Statusphere that you might have missed:

  • UGC Ads: Best Practices, Strategies & Ad Examples

  • Brand Safety & Influencer Marketing: How to Prevent Reputation Risks

We'll be back in two weeks with more news to level up your marketing strategy!

Statusphere, 7307 Sandscove Court, Unit 1, Winter Park, Florida 32792

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