The Discovery Playbook: Social Search, AI, and the Power of Creators
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Dive into the new discovery flywheel — and how leading beauty and CPG brands are staying relevant.
Get the data:
The Data Behind the Discovery Shift
📊 74% of Gen Z uses TikTok search — and 51% now choose TikTok over Google.
📈 Traffic from AI search engines is projected to surpass Google by 2028.
🧠 YouTube appears in 78% of Google’s AI Overviews for product comparisons.
💬 Reddit shows up in 97.5% of Google’s product review queries.
In a world where algorithms learn from people, creator content fuels every channel — from TikTok and Google to ChatGPT.
What's Inside
Discover how top brands are:
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Turning creator content into searchable trust signals
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Powering TikTok and Google visibility with short-form videos
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Building always-on creator ecosystems that improve with every post
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Preparing for the rise of AI-powered purchase engines
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About Statusphere
Statusphere is the only micro-influencer marketing platform that guarantees thousands of influencer posts and eliminates 100% of influencer logistics. The platform has helped brands like Covergirl, LG Beauty, Litehouse Foods and more build influencer programs that optimize faster and scale bigger, with less effort.