C2C Marketing

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TikTok Deal Delayed Again: What It Means for Marketers 👀

TikTok’s future in the U.S. just got a boost.

President Trump has extended the sell-off deadline for the fourth time, now giving TikTok until December 16 to finalize a deal that would hand majority control to U.S. investors, including Oracle, Silver Lake, and Andreessen Horowitz. 🇺🇸

If TikTok is part of your strategy, here’s what matters now:

• Your campaigns are safe: There’s no disruption to the app—Q4 planning can continue without pause.

• Stronger signals of permanence: With U.S. investors stepping in and the deadline extended again, TikTok is looking more rooted in the U.S. market than ever.

• Consumer impact is only growing: With 170M+ U.S. users, TikTok continues to lead in discovery, creator culture, and commerce.

• Diversification still wins: The smartest brands are building creator content that works across TikTok and IG Reels/YouTube Shorts to reduce risk and maximize reach.

📌 Bottom line: All signs point to TikTok sticking around. But brands that invest in creator flexibility and cross-platform strategies will be best positioned—no matter how the story evolves.

👉 Need the full breakdown? Read more here.

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 

• Latest: Instagram’s ‘Shots’ gets a wider rollout. 🌪️ 

• Meta’s Ads are getting smarter and more personal with new brand tools. 🧠

One Number That Says It All ⚡️

No surprise here.

Higher ROAS, more engagement, better performance. Creator ads work because they combine the trust of influencer content with the targeting power of paid media. It feels organic — but drives results like branded ads wish they could. ☄️

If you're already running influencer campaigns, turning that content into ads isn’t just smart — it’s the next step.

Want to see how easy you can run organic creator content as paid? Start here:

➡️ TikTok Spark Ads vs. Non-Spark Ads: What's the Difference?

➡️ How to Get a Spark Ads Code on TikTok (Brands&Creators)

➡️ Instagram Partnership Ads: How UGC Ads on Instagram Work

Stirred, Not Scripted: NYC Recap ✨

We hosted our first-ever Stirred, Not Scripted event at the iconic Delish Test Kitchen — bringing together creators and brand leaders for an unforgettable evening of connection, cocktails, and creator-first conversation.

Big thanks to everyone who joined us, and to our incredible partners at HearstLab, Muddling Memories, S.W.A.G., and Delish for helping us bring this night to life. 💫

Want to see the night in action?
Check out the Instagram recap here 📲

We'll be back in two weeks with more news to level up your marketing strategy!