C2C Marketing

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👀 New Tool Alert: Stay Ahead of TikTok Trends with Insights Spotlight

Trends move fast on TikTok — sometimes faster than marketers can keep up.

And if you’re only relying on your For You page, you’re missing what really matters to your audience.

That’s where TikTok One’s new Insights Spotlight comes in.

This tool replaces TikTok’s Creator Marketplace and Creative Center with one central place to track trends, see how your brand is being talked about, and understand what’s driving real results.

Why it matters for marketers:

• 🔍 Spot the trends your audience actually cares about
  See what’s gaining traction with your target community — not just what’s popular in general.

• 🧠 Understand brand perception in real time 
  Track how people are talking about your brand and see top-performing UGC created around it.

• 📊 Benchmark your performance
  Compare your content’s engagement, reach, and views against competitors in your category.

• ⚡ Skip the data digging
  AI-powered summaries surface the most relevant insights — fast.

For brands working with creators, this is the kind of data that helps you give better direction, build trend-relevant briefs, and stay ahead of what viewers actually want to see.

Snack-Sized Social News 🍪

Social news moves fast! Here are a couple of headlines to keep you in the loop: 

• Meta moves closer to fully automated ads with smarter AI controls. 🕹 
• TikTok expands Keyword Filtering with AI to personalize the FYP. 📲
• TikTok World 2025: key ad innovations & AI-driven campaign tools announced. 📍

🚨 Tomorrow: How to Scale Brand-Safe UGC Without the Chaos

Managing UGC at scale shouldn’t feel like putting out fires.

But when brand safety slows you down — or content goes off-brief — it’s easy to lose momentum.

That’s why we’re bringing together leaders from Kendo Brands, Aura Frames, Barometer, and Statusphere to share how they handle it.

🎙️ Join us tomorrow for a live panel on what it really takes to scale UGC that performs — without compromising your brand.

What we’ll dig into:

• Turning brand safety into a growth lever

• Reviewing creator content without drowning in spreadsheets

• Ways to brief creators that reduce risk (and back-and-forth)

• What to do when content misses the mark

📅 Live tomorrow, June 12, at 1 PM ET / 10 AM PT

Save your spot 👇

ICYMI 📬

Check out these resources from Statusphere that you might have missed:

• Influencer Marketing Legal Compliance: 10 Safeguards You Need

• Social SEO Strategy: How to Rank in Social Search & Drive Sales

We'll be back in two weeks with more news to level up your marketing strategy!