Fashion Brand Marketing

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

Having brand ambassadors consistently posting about new items in their shops has changed the way clothing brands advertise. Here’s a few examples of brands teaming up with clothing brand ambassadors, ...

Fashion bloggers on Instagram are changing the game with valuable content and a base of dedicated followers. These influencers present an amazing opportunity for brands looking to expand their reach.

More and more Instagram users are taking advantage of Instagram stories, and for good reason. Followers can engage with your story now in more ways than ever before.

Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can ...

Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no ...

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process ...

You don't need a super-fancy camera to take stunning photos anymore. With your iPhone and these few simple tips you can take your Instagram posts to the next level without even leaving the Instagram ...

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...