Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Ready to really nail down your influencer marketing strategy? We break down five actionable campaign goals for brands and how to achieve them.
Picking between influencer platforms for your brand? You should be confident about your choice! This post explains key features and factors to help...
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
For brands eager for more returns from their influencer campaigns, scaling should be a top priority. This post breaks down what scaling influencer...
As more brands partner with influencers, formal contracts are becoming the norm. This post breaks down what you should include in an influencer...
Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...