Influencer Marketing 101

instagram influencers

Do Brands Own the Promotional Photos Instagram Influencers Post?

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Do Brands Own the Promotional Photos Instagram Influencers Post?

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social media influencer

Should You Make a Contract When Working with a Social Media Influencer?

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

Should You Make a Contract When Working with a Social Media Influencer?

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fake followers on instagram

How To Get Rid of Fake Followers on Instagram

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

How To Get Rid of Fake Followers on Instagram

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influencer platform

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

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social marketing budget

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

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defining-micro-influencers

Defining Micro-Influencers: Why They Are Anything But Micro

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

Defining Micro-Influencers: Why They Are Anything But Micro

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influencer marketing vs traditional marketing

Influencer Marketing vs Traditional Marketing

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

Influencer Marketing vs Traditional Marketing

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buzz-marketing

How to Develop a Buzz Marketing Strategy for Your Product Launch

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

How to Develop a Buzz Marketing Strategy for Your Product Launch

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influencer-marketing-vs-affiliate-marketing.jpg

Influencer Marketing vs. Affiliate Marketing

After such a great response from our blog about ambassador programs vs affiliate programs, we have had many requests for a blog post that covers influencer marketing vs affiliate marketing. As you ...

Influencer Marketing vs. Affiliate Marketing

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ecommerce-business.jpg

5 Reasons You Should Invest in Influencer Marketing for Your eCommerce Bus...

Influencer marketing has completely changed the game for eommerce businesses.

5 Reasons You Should Invest in Influencer Marketing for Your eCommerce Bus...

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shutterstock_529580839.jpg

Micro-Influencers vs. Celebrity Influencers: How to Spend Your Marketing B...

If you are getting ready to reach out to celebrity influencers to promote your brand, it might be time for you to think again.

Micro-Influencers vs. Celebrity Influencers: How to Spend Your Marketing B...

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influencer-marketing-program.jpg

How to Find the Right Influencer Marketing Program for Your Business

Finding the right influencer marketing program for your business is crucial to obtaining successful results. There are a variety of different options, so your decision should directly align with your ...

How to Find the Right Influencer Marketing Program for Your Business

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