Influencer Marketing 101

3 Ways to Capitalize on Influencer Marketing Campaigns

Getting social influencers to post about your product is not an easy feat, so you want to make sure you get the most out of it. Unfortunately many businesses don’t take these steps to get the most ...

3 Ways to Capitalize on Influencer Marketing Campaigns

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How to Structure a Brand Ambassador Program

Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Utilizing social media influencers to increase traffic to your business, as well as ...

How to Structure a Brand Ambassador Program

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What to Look for When Hiring an Influencer Marketing Company

Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious. This leaves companies ...

What to Look for When Hiring an Influencer Marketing Company

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Top 5 Influencer Marketing Mistakes

Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket. However, ...

Top 5 Influencer Marketing Mistakes

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Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

Benefits of Influencer Marketing for Restaurants

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4 Forms of Influencer Marketing ROI

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

4 Forms of Influencer Marketing ROI

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How to Start Instagram Influencer Marketing

When it comes to social media marketing, Instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your ...

How to Start Instagram Influencer Marketing

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Influencer Marketing Metrics: Why Followers Don't Matter

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Influencer Marketing Metrics: Why Followers Don't Matter

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Micro-Influencer Marketing: The New Word-of-Mouth Marketing

If you have been following any marketing trend reports lately, you have definitely heard the phrase "micro-influencer marketing." What I find funny is that this is nothing new. In fact, it is ...

Micro-Influencer Marketing: The New Word-of-Mouth Marketing

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Influencer Marketing Platforms vs. DIY Influencer Marketing

Whether you are a startup or an established brand, you are probably looking to expand your influencer marketing efforts – and with good reason. Influencer marketing is one of the most cost effective ...

Influencer Marketing Platforms vs. DIY Influencer Marketing

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What are Micro-Influencers: The New Wave of Social Marketing

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group ...

What are Micro-Influencers: The New Wave of Social Marketing

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What is Influencer Marketing and How Can it Help Your Business?

With the introduction of digital advertising, there has been a huge shift in the way that brands market themselves. People don't enjoy constantly being interrupted by traditional advertising spots. ...

What is Influencer Marketing and How Can it Help Your Business?

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