Influencer Marketing 101

Influencer Marketing Metrics: Why Followers Don't Matter

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Influencer Marketing Metrics: Why Followers Don't Matter

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Micro-Influencer Marketing: The New Word-of-Mouth Marketing

If you have been following any marketing trend reports lately, you have definitely heard the phrase "micro-influencer marketing." What I find funny is that this is nothing new. In fact, it is ...

Micro-Influencer Marketing: The New Word-of-Mouth Marketing

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Influencer Marketing Platforms vs. DIY Influencer Marketing

Whether you are a startup or an established brand, you are probably looking to expand your influencer marketing efforts – and with good reason. Influencer marketing is one of the most cost effective ...

Influencer Marketing Platforms vs. DIY Influencer Marketing

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What are Micro-Influencers: The New Wave of Social Marketing

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group ...

What are Micro-Influencers: The New Wave of Social Marketing

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What is Influencer Marketing and How Can it Help Your Business?

With the introduction of digital advertising, there has been a huge shift in the way that brands market themselves. People don't enjoy constantly being interrupted by traditional advertising spots. ...

What is Influencer Marketing and How Can it Help Your Business?

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Why Influencers Don’t Answer Your Emails

Taking a shortcut and blasting emails out to tons of influencers is not the way to go. They know what they are worth and they don't have time for your canned emails. Take time and do a little ...

Why Influencers Don’t Answer Your Emails

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