Social Media Influencer Marketing

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...

Top-down product photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to ...

User generated content is the holy grail in this new era of digital/social media advertising. Whether you have a product or a service you can benefit from user generated content. Today I'm going to ...

Marketing has changed tremendously over the past few years. We made it through the shift from yellow pages to digital marketing, but what's next? While it may feel like you have just started to ...