Social Media Influencer Marketing

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

The influencers your brand partners with on campaigns are combined into a group known as your influencer network. The brands that value maintaining positive relationships end up getting way more out ...

Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.

When so much of your brand’s content is on social media, it’s important to have a cohesive, targeted approach to what you say on your accounts. That’s why so many companies choose to implement a ...

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

To put it simply, a micro-influencer is someone with a smaller following than notable influencers with millions of followers (think the Kylie Jenners of the world) but gets a ton of real engagement ...

Instagram offers several different options for advertising that can help elevate your brand’s marketing.

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.