Ready to Elevate Your UGC Ad Performance with Proven, Expert Strategies?

Register for the virtual panel Unlocking UGC Ad Performance on Instagram and TikTok for advice from expert marketers on running high-performing Spark ads, Partnership ads and more.
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Sinead Norenius-Raniere

Vice President of Product Management at Cision
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Chase Sagum

CMO & Co-Founder of Viori
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Austin Sandler

Expert Marketer at MarketerHire.

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Kristen Wiley

Founder & CEO of Statusphere

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During this virtual event, we’ll chat with advertising and marketing leaders about their experience running UGC ad campaigns — from struggles and biggest lessons learned to best practices, secrets to success and more. 

Meet the panelists 👇

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Austin Sandler

Expert Marketer at MarketerHire.

Austin Sandler is a full-stack marketing strategist who fuses performance channels with creative, tech and data to help brands scale profitably. He worked at 3 award-winning agencies before establishing his own consulting practice. 

First at Carat, Austin managed an annual media budget of over $30mm for Macy's key LOBs. At Horizon, he executed media across 75+ local markets for Buffalo Wild Wings. Joining Within as one of the first 10 team members, Austin enabled the agency to grow from 10 to 150 employees in just 3 years by managing multiple clients, building and scaling a new department, and formalizing key sales and new business processes.

Through Austin's agency work & his own consulting practice, he has successfully implemented strategies and tactics that lead to sustainable growth and 100-400% increase in monthly profits for 10+ clients. Austin takes a business and data-centric approach to marketing - building a sales funnel tied to core business objectives, structuring budgets & investments to maximize LTV, implementing strict cross-channel attribution to ensure budgets are invested efficiently, and creating processes to test & learn the content and messaging that best resonates with each customer cohort.

He is currently serving as an Expert Marketer at MarketerHire and is the Chief Innovation Officer at Pulse, a data-driven and results-oriented business accelerator specializing in foundational and growth marketing services for brands at various stages.

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Sinead Norenius-Raniere

Vice President of Product Management at Cision

Sinead Norenius is the Vice President of Product Management at Cision, where she leads a dynamic team dedicated to revolutionizing the way PR and Communication teams engage and collaborate with content creators and influencers. 

Throughout her career, Sinead has been a guiding force for brands, offering innovative counsel on influencer marketing and social media strategies that propel performance and foster growth. Her impressive professional journey includes roles as the VP of Product (Influencer Marketing and Paid Social) at Valassis and as the VP of Business Development at Women's Marketing Inc. 

She is recognized as an industry trailblazer, having founded iFabbio – one of the first influencer networks and technology platforms, which she sold in 2014. Sinead is widely acknowledged as an authority and expert in today's creator economy.

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Chase Sagum

CMO & Co-Founder of Viori

Chase Sagum co-founded Viori Beauty in January 2020 and currently serves as its CMO.

He also founded Sagum, a digital ad agency focused on ecommerce brands on the west coast. Previously, he co-founded BestCompany.com.

With 18 years in digital advertising, Chase brings a wealth of experience to the table. Chase currently resides in St George, Utah with his wife and 2 boys.

Moderated by:

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Kristen Wiley

Founder & CEO of Statusphere

Kristen Wiley is the Founder and CEO of Statusphere, a platform that helps brands scale micro-influencer marketing in a fraction of the time it takes in-house.

With more than 10 years’ experience as both a content creator and award-winning marketer, she has a unique understanding of both sides of the influencer marketing equation.

Kristen created Statusphere to help brands and creators maximize and streamline their collaborations using first-party data, matchmaking, reporting and fulfillment technology.

Statusphere’s platform has helped generate over 75,000 pieces of creator content, driving awareness and social proof for more than 400 consumer brands.