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Holiday Content Ideas, Straight from the Scroll 📱

Need some holiday content inspiration? We put together a few December-ready ideas to make your feed feel festive — whether you're in fashion, food, beauty, or beyond.

🎁 Gift guide spin-offs
🥂 Merry Mocktails & Cocktail series
👑 Ice Queen makeup routines
📌 Pinterest board outfits come to life
🧖‍♀️ Canceling the winter uglies (yes, we said it)
💼 Q4 wrap-up day-in-the-life

Watch the full TikTok for all the ideas — and maybe even steal a few!

✨ Sending out PR kits to creators this holiday season? These 6 creative kit ideas will help yours get noticed — and get posted:

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 

• Better Reels, bigger results — Meta’s latest tips. ✨

• New data shows: Q5 is TikTok’s hidden growth window. 📈

• TikTok’s U.S. sell-off deadline nears again. ⏰
• Creators choose TikTok, brands stick with Instagram, says recent report. 🤳

NEW DATA: Product Discovery Shifts for 2026 👀

📉 Organic search is no longer the main traffic driver.
📈 LLMs are on track to surpass it by 2028.

And that’s not the only shift. According to Semrush, total search traffic to brand sites is declining — not because people aren’t searching, but because they’re finding what they need before they ever click through.

🛍️ They’re discovering products on TikTok.
💬 Getting answers in AI chat.
🧾 And checking out without leaving the app.

It’s a whole new discovery landscape — and it’s reshaping how marketers think about visibility, content, and conversion.

We unpack all of this in our latest Discovery Playbook — with data, strategy, and step-by-step recommendations for 2026. 📘 Grab your copy:

We'll be back in two weeks with more news to level up your marketing strategy!