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Get tips and insights to help turn consumers into your most valuable marketing channel. Fill out the form below to subscribe.

Every Month You'll Get

Money bag

The latest social media news and updates & how they'll affect your brand.

Newspaper

Insights on how other brands are using influencer marketing to drive sales.

Calendar

Access to the most up-to-date influencer marketing resources.

New IG Algorithm Update Points to the Power of Micro-Influencers πŸ’ͺ

May 8, 2024 | Read why a new IG algorithm is a mixed bag for brands and creators. Find our viral TikTok creator of the month, major marketing headlines you may have missed & more!

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TikTok teases new photos app – β€œNotes” πŸ“

April 10, 2024 | Looks like the rumors are true. Some TikTok users are getting notified that their image uploads will soon appear in "TikTok Notes" – TikTok's soon-to-come new photo app.

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TikTok ban dΓ©jΓ  vu? πŸ“΅

March 13, 2024 | We're covering the new attempt at a TikTok ban, how deodorant goes viral, an invite to meet me in San Fran for a Woment In Influencer Marketing meet-up, and all of the marketing headlines you may have missed!

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TikTok doubles down on Shop videos πŸ‘―β€β™€οΈ

February 7, 2024 | Learn how TikTok is testing automatic Shop links in videos, see our pick for TikTok creator of the month and get the latest marketing headlines!

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The ideal TikTok video length ⏳

December 13, 2023 | How long should your TikTok videos be? Plus, check out this viral TikTok creator of the month, bite-sized social news & more!

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2023

April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’

 

2022

April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
April 10, 2024 Read Newsletter  β†’
PUBLISHED BY KRISTEN WILEY

Meet Kristen

Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.

With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.

Having worked as both a brand and a creator, she has a unique understanding of what it’s like to be on either side of the creator marketing equation.

This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.

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