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Consumer-to-Consumer Trends
Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.
Catch Up on Our Previous Editions
Getting ghosted on TikTok Shop? π»
October 16, 2024 | See how one micro-influencer earned 2.9m views by reviewing a stain remover. Find new resources to level up your influencer collabs and info on how to get more out of TikTok Shop for your brand.
Read NewsletterNEW TikTok Shop updates π
October 2, 2024 | Learn how you can get guaranteed creator posts (with TikTok Shop product links!), check out TikTokβs newest ads campaign option and get brand-new UGC stats to level up your marketing strategies in 2025.
Read NewsletterMeta's new ads updates β in time for the holidaysπ
September 18, 2024 | Get proven pitch templates to help you secure your top-pick influencers. Check out our TikTok creator of the month & latest holiday news and updates you might have missed!
Read NewsletterTikTok's new holiday guidelines + a faster way to get IG ad codes β‘οΈ
September 4, 2024 | Find the latest advice from TikTok and Instagram on how to grow your reach, learn about a faster way to get Instagram Partnership Ad Codes from creators & more!
Read NewsletterNeed Anything from the Store? How About 2.5 Million TikTok Views? π
August 22, 2024 | See how the TikTok creator earned viral engagement despite having less than 20k followers! Plus, check out the latest bite-sized social news & more!
Read NewsletterTikTok Shares New Insights to Drive CPG Sales πΈ
August 7, 2024 | TikTok just released a new CPG report with valuable insights! Check out our key takeaways and stay updated on the latest marketing headlines!
Read NewsletterWhy Shares Are Such a Priority for IG Brands π€
July 10, 2024 | Learn why Send Rates are a signal for your engagement tracking strategy. See our pick for viral TikTok creator of the month and get snack-sized social news & more!
Read NewsletterNo, Social Search Isn't Just for Gen Z Anymore π
June 12, 2024 | Millennials and Gen X are shifting away from Google alongside Gen Z. Find out why and check out our pick for viral TikTok creator of the month, bite-sized social news & more!
Read NewsletterNew IG Algorithm Update Points to the Power of Micro-Influencers πͺ
May 8, 2024 | Read why a new IG algorithm is a mixed bag for brands and creators. Find our viral TikTok creator of the month, major marketing headlines you may have missed & more!
Read NewsletterTikTok teases new photos app β βNotesβ π
April 10, 2024 | Looks like the rumors are true. Some TikTok users are getting notified that their image uploads will soon appear in "TikTok Notes" β TikTok's soon-to-come new photo app.
Read NewsletterTikTok ban dΓ©jΓ vu? π΅
March 13, 2024 | We're covering the new attempt at a TikTok ban, how deodorant goes viral, an invite to meet me in San Fran for a Woment In Influencer Marketing meet-up, and all of the marketing headlines you may have missed!
Read NewsletterTikTok doubles down on Shop videos π―ββοΈ
February 7, 2024 | Learn how TikTok is testing automatic Shop links in videos, see our pick for TikTok creator of the month and get the latest marketing headlines!
Read NewsletterThe ideal TikTok video length β³
December 13, 2023 | How long should your TikTok videos be? Plus, check out this viral TikTok creator of the month, bite-sized social news & more!
Read Newsletter2023
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2022
April 10, 2024 | Read Newsletter β |
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April 10, 2024 | Read Newsletter β |
Meet Kristen
Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.
With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.
Having worked as both a brand and a creator, she has a unique understanding of what itβs like to be on either side of the creator marketing equation.
This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.