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Data-Driven Resources
Power your consumer-to-consumer and influencer marketing strategies with the newest, expert-led resources.
Breaking Industry News
Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.
Consumer-to-Consumer Trends
Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.
Catch Up on Our Recent Editions
2027 forecast: Bigger influencer budgets πΈ
October 28, 2026 | Catch up on Instagram's move toward long-form video, TikTok's latest ad playbook, and where creator marketing budgets are headed in 2027. Plus, discover why human creators matter in the age of AI and where to meet our team this November.
Read Newsletter
150+ brand & marketing leaders. One room. π½
September 30, 2026 | What will shape brand discovery this Q4? Catch up on the latest shifts across AI, search, social, and creator marketing. Plus, see what weβre bringing to NYC for Status Summit and where you can connect with us IRL this October.
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From TikTok to cart in under 20 seconds π
August 27, 2026 | Catch up on Metaβs test of keyword-triggered DMs for Instagram ads and a new shortcut to faster Reels creation. Plus, meet our Creator of the Month β proof that you donβt need a huge following to drive influence.
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2022
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| April 10, 2024 | Read Newsletter β |
Meet Kristen
Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.
With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.
Having worked as both a brand and a creator, she has a unique understanding of what itβs like to be on either side of the creator marketing equation.
This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.
