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Data-Driven Resources
Power your consumer-to-consumer and influencer marketing strategies with the newest, expert-led resources.
Breaking Industry News
Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.
Consumer-to-Consumer Trends
Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.
Catch Up on Our Recent Editions
How marketers are prepping for peak season ποΈ
July 30, 2026 | Get the latest consumer trends and insights for the back-to-school, Black Friday, Cyber Monday shopping season. Explore the new Pinterest Add-On β Statusphere's latest platform feature. Plus, see where our team is headed in the coming months - let's connect IRL.
Read Newsletter
AI Shopping on Pinterest? π€
June 25, 2026 | Catch up on the recent AI updates from TikTok, Meta, and Pinterest. See how a small creator drove big results for Walmart β and read about the new rules of retail discovery. Plus, discover go-to events for marketers looking to connect IRL this summer.
Read Newsletter
ChatGPT ads manager opens to U.S. marketers π
May 7, 2026 | Catch up on the latest in social: from Instagramβs AI creator labels to ChatGPT ads manager Plus, get a breakdown of how todayβs consumer brands are built, tested, and scaled β and where to find us this May.
Read Newsletter2023
| April 10, 2024 | Read Newsletter β |
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2022
| April 10, 2024 | Read Newsletter β |
| April 10, 2024 | Read Newsletter β |
| April 10, 2024 | Read Newsletter β |
| April 10, 2024 | Read Newsletter β |
| April 10, 2024 | Read Newsletter β |
Meet Kristen
Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.
With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.
Having worked as both a brand and a creator, she has a unique understanding of what itβs like to be on either side of the creator marketing equation.
This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.
