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Data-Driven Resources

Power your consumer-to-consumer and influencer marketing strategies with the newest, expert-led resources.

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Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.

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Consumer-to-Consumer Trends

Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.

UGC trends + viral waffles 🧇

April 30, 2025 | Check out the latest YouTube’s efforts to improve social search on the platform, Instagram's new editing app and more marketing news. Plus, see how one small creator turned a product review into a viral moment.

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Purchase behavior is shifting — fast. New data inside. 🛍

April 17, 2025 | Get the latest data on what’s driving purchase decisions in 2025 and why C2C content is outperforming polished ads. Check out Instagram’s new approach to search and recent YouTube's rollouts.

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1 TikTok, 16 lip shades, 1.7M views 💥

April 2, 2025 | Check out the news on TikTok’s latest ads updates, YouTube’s metrics changes and Meta’s recent Creator Marketplace features. Plus, get resources and bite-sized insights your marketing team won’t want to miss!

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2023

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2022

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PUBLISHED BY KRISTEN WILEY

Meet Kristen

Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.

With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.

Having worked as both a brand and a creator, she has a unique understanding of what it’s like to be on either side of the creator marketing equation.

This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.

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