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Power your consumer-to-consumer and influencer marketing strategies with the newest, expert-led resources.

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Be the first to know what's changing on TikTok and Instagram, with tips for how you can make the most of every update.

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Consumer-to-Consumer Trends

Get deep dives into the tactics currently fueling product discovery with tips to turn trends into performance wins.

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A 24% jump in creator spend for 2026 ๐Ÿ“ˆ

February 26, 2026 | Read about TikTok Shopโ€™s upgraded Seller Assistant chatbot and discover which marketing channel is leading media growth into 2026. Plus, where to find us at Marchโ€™s biggest industry events.

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C2C newsletter

Carousels are coming to Shorts? ๐Ÿ‘€

December 18, 2025 | Get insights on new formats, tested on Instagram & YouTube, and how creators power brand paid social performance. Plus, see our Q1 event lineup โ€” from creator marketing to AI brand strategies.

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LLMs > Google? Here's the latest data ๐Ÿ“Š

December 3, 2025 | Get holiday content ideas youโ€™ll actually use, TikTokโ€™s Q5 advantage, and Metaโ€™s latest Reels tips. Plus, see why organic search is declining in 2026 โ€” and what it means for your brand.

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2023

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2022

April 10, 2024 Read Newsletter  โ†’
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PUBLISHED BY KRISTEN WILEY

Meet Kristen

Kristen Wiley is the Founder and CEO of Statusphere, a consumer-to-consumer (C2C) marketing tech platform that helps people discover brands they love from people they trust.

With more than 10 years of experience in the influencer marketing industry as both an award-winning marketer and blogger, she created Statusphere to help brands scale C2C marketing.

Having worked as both a brand and a creator, she has a unique understanding of what itโ€™s like to be on either side of the creator marketing equation.

This experience has allowed her to create consumer-to-consumer marketing solutions that maximize value for brands and for the consumers, brand ambassadors and creators who get the word out about their products.

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