What is “Whitelisting?”
Whitelisting means giving brands access to your TikTok videos to promote as ads.
These videos are also known as Spark Ads. Here’s a quick summary of how whitelisting with Spark Ads works:
- You give brands permission to boost one of your videos
- You generate and share a unique video ID giving brands access to your content
- The brand accesses your post from their account and promotes your organic content as an ad
- Bonus: Since the ad has your handle attached, you reap potential benefits like new followers and increased engagement!
Whitelisting Requirements for TikTok Creators
- You must enable ad authorization on your TikTok account
- You’ll need to coordinate with the brand (via DM or email) to finalize the post
Steps for Creators
So a brand loved your content so much that they want to turn it into an ad – congratulations! Here are the steps you need to follow in order to give them permission to turn your post into a paid ad:
Step #1: Activate TikTok Ads on Your Account
- In the TikTok app, access your account settings (≡ > Creator tools)
- Toggle Ad settings on
Step #2: Authorize Your Video to Be Published by the Brand
- Open the draft of the video that you’ll be promoting
- Tap ⋯ to open the editing menu, then tap Ad settings
- Toggle Ad authorization on to allow brands to run your video as an ad
Step #3: Share Your Video Code with the Brand
- After enabling ad authorization, the Video code prompt will appear
- Tap Generate
- Pick a time frame for your ads to run (based on the brand’s instructions)
- Tap Authorize
- Click Save
- Once the video code says “Ready” click Manage to copy it from TikTok
- Share your unique code with the brand (via DM or email)
- Note: Need to extend the code period for the brand at a later date? You can do it from here as well!