Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
What does the recent TikTok ban mean for brands? Below we explain the context of the 2025 ban and whether brands on the platform should do about it.
Is your brand prepared to tackle the most common influencer marketing legal issues? We break down 10 safeguards to put in place when working with...
Are you and your creators on the same page? This post digs into ways to improve brand alignment to get better influencer content, plus tips to make...
TikTok Shop Ads are helping brands to drive direct sales from TikTok without requiring buyers to bounce from the app. Learn all about how TikTok Shop...
Finding the right creators starts with a smart influencer search process. This post explains how to fine-tune your influencer targeting to find...
Worried about brand reputation while working with creators? Here's how to approach brand safety in influencer marketing and tips to stay compliant.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...
Partnership Ads on Instagram let brands promote UGC to a wider audience. Learn how Instagram Partnership Ads work, why they’re effective and how to...
Does an influencer CRM make sense for your company? We dig into the best influencer relationship management software and what tools your brand really...
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use TikTok audio...
If you're attending a beauty, fashion or fitness trade show in 2025, it's important to pick ones that are best suited for the phase your brand is in....