Social media marketing has revolutionized the world of marketing. The detailed targeting options available make it possible for brands to identify potential customers using both demographics and psychographics, including hobbies and interests.
The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your demographics are more in line with Instagram, you might not be maximizing the return on your investment.
Here at Statusphere, we understand the importance of social media marketing. In fact, we specialize in taking the brands we represent to the next level by choosing the right influencers and platforms to promote them. Keep reading to learn about the key social network demographics you can use to market your brand.
We’ll start with Facebook because it is the most popular social network and its demographics make it a popular choice for marketing. Here are the key figures you need to know:
Considering that one million links are shared every 20 minutes, it’s clear why many businesses consider Facebook marketing a must.
Next, let’s look at Twitter. While its numbers lag behind Facebook’s, many users rely on Twitter to connect with businesses and learn about new products. Here are the key demographics:
Twitter is a great place to generate buzz for new products and announce contests and giveaways.
Instagram hasn’t been around as long as Facebook or Twitter, but its numbers are impressive. Here are the key figures to keep in mind:
Instagram’s rapidly increasing numbers and high engagement make it a good choice for any brand whose customers are under the age of 35.
Let’s take a quick look at some other social media demographics:
Social media marketing is here to stay, and social media demographics can help you choose the most profitable marketing platforms to promote your brand.
If you’d like to make your brand part of Statusphere, click here to learn more about our process.