Building a brand ambassador program requires plenty of planning. These ambassador program templates and outlines so you can start growing yours...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
The numbers don’t lie when it comes to how well influencer marketing works. Below we share over a dozen influencer effectiveness statistics that...
Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...
What is a micro-influencer? And why are brands eager to hire small creators over celebrities? This post explains the benefits of using...
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
TikTok brand campaigns are popping off right now. Below are ideas and examples of branded videos to inspire your next TikTok campaign!