Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
What does the recent TikTok ban mean for brands? Below we explain the context of the 2025 ban and whether brands on the platform should do about it.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use TikTok audio...
If you're attending a beauty, fashion or fitness trade show in 2025, it's important to pick ones that are best suited for the phase your brand is in....
How are brands using Instagram Reels to win customers? Check out these Reels examples and ads to get inspired to level up your own social video...
What is a micro-influencer? We dig into everything you need to know about micro-influencers including follower counts, engagement rates and tools to...
Driving results with micro-influencers requires different tactics than your typical influencer campaigns. Learn how to nail your micro-influencer...
Looking for examples to inspire your UGC strategy? We dig into eleven of the best user-generated content examples we've seen recently and why they...
Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire...
Sending PR packages to influencers is a brilliant way to build awareness and earn repurposable content. This post breaks down how to ship products to...
User-generated content is more important than ever for brands in 2024 and beyond. We've broken down 17 new UGC statistics to highlight its marketing...
What's the best length for TikTok videos and Instagram Reels? Here's our report analyzing 2,000 creator videos to inform how long (or short!) your...