Insense vs. Statusphere: Which Platform is Best for Your Brand?
How does Insense's platform compare to Statusphere? This post breaks down Insense vs. Statusphere including the features and strengths of each...
Is Skeepers the right influencer marketing platform for your brand? This post breaks down how Skeepers’ software compares to Statusphere's platform.
Skip to Section 👇Skeepers vs. Statusphere at a Glance Skeepers & Statusphere vs. Other Influencer Marketing Platforms |
Statusphere and Skeepers (formerly Octoly) are both influencer platforms that scale UGC.
But how the platforms make it happen is totally different once you dig into their features.
In this post, we’ll compare features and use cases for Statusphere and Skeepers for brands.
We’ll be upfront that we’re biased given that we’re talking about Statusphere’s software here. That said, we want to give Skeepers a fair review. Our goal is to highlight key differences between the two so you can decide which platform has the tools that your team needs.
Statusphere | Skeepers | |
Content Types | UGC videos, photos and website reviews | UGC videos, photos and website reviews |
UGC Usage Rights | ✅ | ✅ |
Influencer Network | ✅ | ✅ |
Creator Uploads | ✅ | ✅ |
Automated Matchmaking | ✅ | ❌ |
Influencer Targeting | 250+ first-party creator data points | 100 basic demographic filters |
Creator Approvals | Automated | Manual |
Content Approvals | Automated | Manual |
Campaign Types | Guaranteed posts, seeding, website reviews | Gifted posts, website reviews |
Managed Product Fulfillment | Yes | Yes (with an upcharge) |
UGC Ad Codes | ✅ | ❌ |
TikTok Shop Integration | ✅ | ❌ |
Social SEO Capabilities | ✅ | ❌ |
In-Store Retail Content | ✅ | ❌ |
Let’s take a quick look at the features that Statusphere and Skeepers share which set them apart from other influencer marketing tools.
Both tools are unique among influencer platforms as both have their own opt-in creator networks where influencers are vetted. Contrast this with most Skeepers alternatives that offer brands access to an unvetted database of “millions of influencers.”
Both platforms likewise emphasize micro-influencer and nano-influencer collabs rather than macro-influencers or celebrity creators. Statusphere and Skeepers both help brands that want authentic content from everyday consumers versus perfectly polished posts.
Also, Skeepers and Statusphere are two of the very few influencer platforms with their own dedicated warehouses for product fulfillment.
The distinction between them is that Statusphere’s fulfillment technology is built-in to all campaigns, while brands using Skeepers have to add fulfillment for a fee or do it themselves.
For more context on how Statusphere compares to other influencer marketing platforms, check out this breakdown of our platform versus Insense!
Both platforms boast features that support brands doing always-on influencer collaborations.
The key difference between Statusphere and Skeepers is how they save brands time and help them scale content. Below are Statusphere's features that do exactly and how those features compare to Skeepers.
Over the past year, we’ve seen an 80% increase of brands running campaigns with the goal of repurposing their influencer content in ads.
That’s why we built instant TikTok Spark Ads and Instagram Partnership Ad codes into Statusphere. We also recently launched TikTok Shop links for creators, too.
Contrast this with platforms like Skeepers which have no native influencer whitelisting features or integrations with TikTok Shop.
With Skeepers, brands are on the hook to message influencers themselves to negotiate and exchange ad codes. With Statupshere, brands can purchase UGC ad codes for TikTok and Instagram directly from creators in the platform in just two clicks.
Check out this quick video that highlights just how simple the process is for both parties:
While both platforms have built-in UGC usage rights, Statusphere’s process for running UGC ads involves no negotiation or back-and-forth with creators. That means you scale your influencer ads ASAP without having to wait for approval.
Again, Statusphere and Skeepers are two of the few creator platforms that don’t use third-party influencer databases to match brands and creators.
But Statusphere goes a step further by offering Guaranteed Post campaigns to brands.
Through our matchmaking algorithm and vetted network, Statusphere can guarantee a 100% post rate for brands that select these types of campaigns.
Translation? You get the exact number of posts you pay for based on your guidelines with no surprises. Contrast this with Skeepers’ self-proclaimed average 90% post rate with gifting.
Statusphere offers brands the option to run pure seeding campaigns, get guaranteed posts or a combination of both. This gives brands flexibility depending on their goals.
Another key difference between Skeepers and Statusphere is how fulfillment is handled.
With Statusphere, the process is fully managed by our own fulfillment team and is part of your campaigns by default.
Our fulfillment technology runs the entire shipping process from A to Z, meaning that brands don’t have to juggle shipments or message creators. We can also personalize shipments that include special packaging, inserts or handwritten notes.
All claimed products from Statusphere ship within 48 hours with automatic tracking updates. This makes it easier for creators to build your content into their schedules.
And since shipping information is up-to-date in our platform and handled by our team, we can guarantee delivery creators which is crucial for product seeding campaigns.
With Skeepers, you’re on the hook for managing all of the above yourself unless you go through their fulfillment with an upcharge.
While some influencers cite good experiences with Skeepers’ shipping, many creators have recently expressed frustration with long waits for products they’ve claimed from the platform.
Keep in mind that these shipping times are in addition to Skeepers' 14-day to 28-day deadlines for influencers to make their posts. This can lead to lag times between your campaign setup and actually getting posts, especially if your product has fulfillment issues.
Unlike Skeepers, Statusphere’s platform doesn’t require brands to manage one-on-one communications with creators or coordinate campaigns themselves.
This is a big distinction.
Statusphere's campaign management process is totally hands-off once you’ve input key information about your products, target influencers and creative brief. That’s because our matchmaking algorithm and automation tools get to work as soon as you hit “publish.”
As a result, the hour or two you spend completing your campaign to-do list saves you hundreds of hours on fulfillment, follow-ups and managing creators per month.
Meanwhile, influencer marketing campaigns with Skeepers require manual oversight for tasks like approving both content and creators. Not to mention managing communication. This is a huge slowdown for brands that truly want to get always-on influencer content at scale.
Likewise, brands can message creators one-on-one or use mass messaging to follow up with creators who didn’t fulfill their creative requirements. On the flip side, Statuspheres’ influencer relations team handles any potential issue or dispute with creators so you don’t have to.
Picking the best influencer platform for your brand depends on your team's goals and bandwidth. For example, how soon can you set up a campaign and get content?
To wrap things up, we'll look at campaign-building in Statusphere's platform versus Skeepers.
With Statusphere, brands can create customized campaigns to target 1000s of creators with a setup that only requires a fraction of the time it’d take DIY.
The platform walks brands through the setup process step-by-step and makes it easy to get campaigns up and running.
Here’s what that process looks like when you start a campaign in the app:
Brands have three core options for campaign selection, including:
With Statusphere, your campaigns and their targeting are optimized depending on specific goals. This includes:
Here's what choosing your campaign goal looks like:
Your goals will ultimately influence your creative brief and requirements for influencers. For example, brands that want in-store content at Ulta or Wal-Mart will need to specify that they need geotargeting. For brands that want TikTok ads, you might suggest product benefits and keywords or require a link to your brand’s TikTok Shop directly in the platform.
Based on the details of your targeting and creating brief, Statusphere matches your brand with creators based on 250+ unique, first-party data points that come directly from creators.
We allow brands to get seriously niche with influencer targeting to make sure they only get matched with relevant creators to claim your products, all exclusively from our network along with any influencers you’ve uploaded yourself.
What separates Statusphere from other influencer marketing platforms like Skeepers is the ability to specify exactly how many posts you want to get from your campaigns. You can continue to add creators to your campaigns over time or run repeat campaigns from your best creators in one click.
As your campaign runs and optimizes, you can gather your rights-ready content and campaign analytics all within your brand portal. All without messaging or making requests with creators!
Setting up a campaign in Skeepers is different than Statusphere but some steps are similar.
First, you have to create a “Store” that features basic information about your brand and products. Your Store is basically where your products are presented when creators go to claim them. Kind of like your own mini storefront in Skeepers.
Skeepers’ influencer marketing platform gives brands two types of campaigns to create: Post Campaigns (UGC photos and videos) and Gifted Review Campaigns (website reviews).
The platform then has you create a brief for influencers on Skeepers for the specific products you promote. Here, you can highlight do’s and don’ts, posting requirements and even present a moodboard of lookalike content and aesthetics for inspiration.
For reference, this is what the guidelines and product claiming look like on the creator’s side:
After creating your product’s offers for claiming, you select your target audience. The platform asks for basic information related to demographics and interests to build your creator profile.
Below is an example of Skeepers’ “Advanced Criteria” for influencer targeting:
Skeepers gives brands the option to either start campaigns as soon as possible or to end at a specific time. Campaigns are only presented to relevant creators with your specific guidelines.
And that's that!
Again, we’re a bit biased here!
But we can say confidently that Statusphere is the best influencer platform for brands that want authentic, always-on UGC with minimal legwork.
While Skeepers can help you get UGC and products into creators’ hands, Statusphere is a scalable solution for brands that need always-on influencer content.
We offer a way to grow your UGC library that doesn’t require 100s of hours or constant communication with creators.
Want to see how our platform works? Get in touch with our team to book a demo and see why Statusphere is the best micro-influencer platform for getting content at scale.
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