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Micro-Influencer Marketing Platforms: Why Statusphere is Different
Struggling to scale your influencer marketing results? Been there! That’s why we built Statusphere to be a different type of micro-influencer marketing platform.
POV: You tried scaling up your influencer presence in-house and everything went wrong.
Hey, don’t sweat it! Working with creators for the first time is overwhelming enough.
But once you work with more than a handful of influencers, problems start to snowball.
Brands come to us all the time with the same headaches:
- Endless email chains and content rights requests that go nowhere
- In-house fulfillment that leads to missed deadlines and shipping errors
- Exhausting your list of influencers because your product is too "niche"
- Justifying the ROI of your influencer marketing campaigns to skeptical stakeholders
And that doesn’t even scratch the surface.
Having worked on both the brand and creator side, we 100% feel your pain.
That’s why we created Statusphere.
Our platform was built to eliminate the hurdles brands face when partnering with creators. In the process, we’ve established a space where both brands and influencers feel valued.
This post digs into our micro-influencer marketing platform for brands and why it's unique.
What Makes Statusphere Different From Other Micro-Influencer Platforms?
Fair question! Brands are spoiled for choice when it comes to influencer marketing tools.
The problem? Most brands don’t realize they need a platform until after they fail to scale.
Thankfully, Statusphere’s software helps you skip that step.
Having partnered with 400+ brands and tens of thousands of creators, we know what goings into building an always-on influencer strategy. Other platforms simply don’t offer the scalability and guaranteed content that modern brands need.
Here’s why Statusphere is the ideal solution for maximizing your influencer marketing ROI.
Statusphere is Actually a Platform! (Not Just Another Influencer Database)
For starters: Statusphere is a platform, not a database.
Too many “platforms” simply provide you with a creator search engine and say “Good luck!”
We don’t expect brands to sift through lists of influencers or contact them one by one. Your time is more valuable than that! Manual outreach is tedious, not to mention inefficient.
Also, many databases use unreliable or outdated creator data. This is especially true of Instagram influencers since Meta cracked down on data-scraping by these sorts of tools.
Powered by 250+ first-party data points, our platform matches brands with their Ideal Creator Profile with no research or outreach required on your end. Programmatic matchmaking means our influencers only match with brands relevant to their audiences.
A database of influencers doesn’t help you organize or track your results, either. With Statusphere’s portal, you don't have to lift a finger or worry about creator communication.
Our software streamlines tasks on the creator's end when it comes to fulfillment, shipping updates and tracking posts. Beyond that, you can access on-demand campaign data points like aggregated followers, engagements and time saved — all directly from your dashboard.
Statusphere's Influencer Network is Vetted for Authenticity and Engagement
Some platforms claim that they connect brands with "millions of influencers."
Well, this isn’t exactly a flex. It's actually a revelation that their influencer network isn’t vetted.
That means you’re on the hook for finding influencer profiles and making sure they’re legit.
This highlights another big benefit of Statusphere’s micro-influencer platform: our vetted network of tens of thousands of creators. Each and every creator goes through a selective application process. We only accept ~10% of applicants.
Our creator community is at the heart of what we do. Thanks to their experience and diligence, we're able to deliver authentic content to brands at scale.
From audience quality to follower count and engagement rates, we put our creators under the microscope. This vetting process results in guaranteed, on-brand content delivered on time. Also, no more getting ghosted or dealing with fake influencers on your end.
Statusphere's Advanced Matchmaking is Unlike Any Other Micro-Influencer Marketing Platform
When you use Statusphere, you’re never collaborating with influencers at random.
Our micro-influencer platform pairs you with creators based on your goals and their unique audiences. We collect 250+ data points on our creators to ensure the best matches for the most authentic, on-brand content. The end result is a perfect match on both ends.
For example, shampoo brands catering to curly hair will only get matched with curly-haired creators. Want to narrow your influencer search to creators with curl type 3A-3C? We can make that happen!
We understand that specific brands need to work with specific types of influencers. That's why our platform gets super granular when it comes to creator targeting. Our approach to matchmaking allows even the most "niche" brands to earn guaranteed content.
Statusphere's Micro-Influencer Platform Supports Scalability
You already know that DIY influencer marketing campaigns are no joke. The resources required to get just a handful of micro-influencers to post are much more than many brands bargain for.
Depending on the size of your team, it can take months to even start earning content.
With Statusphere, you can start seeing creator posts populate in your portal within a few weeks. Our micro-influencer marketing platform also allows you to seamlessly scale your content production if needed. Just request to add more creators and we’ll do the legwork.
That means no chasing ad permissions or handling shipments yourself, either. Our fulfillment technology ensures accurate, timely deliveries no matter how many creators you work with.
Successful partnerships with influencers shouldn’t be a total time-sink. Given how quickly marketing trends move, brands need scalable solutions. That’s what we bring to the table.
Statusphere's Brands Get Guaranteed Content
This is the big one.
With Statusphere, you are guaranteed a specific number of creator posts per month.
Contrast this to influencer databases where you pay for access rather than content. Or influencer agencies that charge by the hour rather than based on how many posts you earn.
Whether you want to earn 50 or 500 posts, we can get you there. Our platform and credit system also offer much-needed flexibility. Sometimes campaigns change and you need to pivot.
Want to ramp up building your content library? Need to scale back temporarily? No problem.
Our brands don’t just get guaranteed content, either. You get guaranteed content from authentic creators.
Our network consists of everyday creators looking to share products they genuinely love. This means you get authentic content that brings your brand to life with the added bonus of social proof. Not only that but each and every post you earn is available at your fingertips.
Download it. Publish it on your social channels. Repurpose it in your marketing funnel. Run ads.
With influencer content with rights management built-in, you can do all of the above without playing the waiting game. The more you use Statusphere, the bigger the content library you can build.
Statusphere's Platform is Built to Saves Brands Serious Time
Finding potential influencers shouldn’t interrupt your marketing team’s entire schedule.
Again, it's easy to underestimate the time and resources it takes to run a successful influencer marketing campaign. Conducting influencer outreach and shipping products can feel like a full-time job by itself.
Our platform saves our brands an average of 70 hours per month (for the equivalent of 30 creator posts). Depending on the size and scale of your campaigns, that number could be even more significant.
Our streamlined process eliminates the most tedious aspects of micro-influencer campaign management. No more digging for contact info, getting ghosted or asking for ad permissions.
That lack of negotiation results in a faster turnaround time for your content, too.
Statusphere Provides a Positive Experience to Brands and Influencers
Influencer partnerships shouldn't be one-sided. Our micro-influencer platform reflects that.
Most platforms focus on the brands' needs first. This leaves creators with complicated processes that make them feel undervalued and exhausted. We truly value our influencer relationships. That's why we focus on small details like providing timely shipping updates and packaging our products in stylish StatusBoxes.
By focusing on the creator's experience, we attract better influencers. This yields more impactful and authentic content for our brands. Not to mention happier creators who are actually excited to post about you. In short, everybody wins!
How Statusphere's Platform Can Scale Your Micro-Influencer Marketing Presence
Influencer marketing is a massive commitment in terms of time and resources in-house.
Again, we know it all too well. You probably do, too.
Our goal is to streamline and optimize our brands' influencer marketing strategies with guaranteed content at scale. Powered by advanced matchmaking and a vetted influencer network, our platform helps brands crush their marketing goals in a fraction of the time.
We've already generated 75,000+ pieces of authentic content for 400+ consumer brands.
Want to see exactly how our platform works? Get in touch with one of our experts to learn how Statusphere can maximize your influencer marketing ROI with guaranteed content at scale.
This article was first published in March 2018. It was last updated June 1, 2023.