How does Insense's platform compare to Statusphere? This post breaks down Insense vs. Statusphere including the features and strengths of each influencer platform.
If you’ve been looking into new influencer marketing platforms like Statusphere, chances are Insense (Insense.pro) has popped up a few times during your search.
Both platforms help brands scale content, get UGC for ads and grow product seeding.
That said, both tools take distinctly different approaches to making all of the above happen.
Statusphere’s hyper-targeted matchmaking, instant UGC ad codes and managed fulfillment emphasize time-savings and scalability for brands working with influencers.
Insense's influencer marketplace, direct-to-creator messaging and do-it-yourself shipping highlight how the platform requires more manual legwork for brands versus Statusphere.
This post digs into the key features and differences of Insense's influencer marketing platform compared to Statusphere’s software.
Note: While we 100% acknowledge our bias here, we still want to highlight Insense’s strengths and what makes the platform unique. Our goal is to make sure that brands understand the influencer tools available so you can make an informed choice on behalf of your team.
To kick things off, here's an overview of the types of campaigns you can run in Statusphere and Insense’s respective creator platforms.
With Statusphere, brands can choose between three types of influencer marketing campaigns:
With these campaigns, brands get a specific number of influencer posts. For example, a brand that requests 50 Instagram Reels will get 50 pieces of UGC by the end of their campaign(s).
Guaranteed post campaigns also have influencer marketing goals built-in to help brands optimize their results over time. The four goals that brands can set in Statusphere include:
Brands can use Statusphere purely for brand awareness or more granular goals like geo-targeting creators to promote product launches in specific retail locations.
Although you're prompted to choose one goal, brands can achieve multiple goals at the same time with Statusphere. For example, Viori has used our platform to source 1,000+ posts for awareness which also fueled their Spark Ad campaigns and boosted the brand's rankings in social search.
With product seeding, brands prioritize getting their products into the hands of as many influencers as possible.
Although posts are not guaranteed, our automated product seeding is unique compared to other platforms since you only get matched with creators who want to claim your product (or creators you’ve uploaded to our platform yourself.
Most importantly, the platform streamlines the entire influencer fulfillment process from A to Z. Since delivery to creators is guaranteed and products are shipped within 48 hours of claiming, product seeding with Statusphere encourages higher posting rates by default.
Website review campaigns allow brands to source product reviews and feedback from vetted creators. These posts and reviews have built-in content rights for brands to repurpose and feature on their websites, including star ratings, authentic reviews and photos or videos.
Like Statusphere, Insense’s influencer marketing platform allows brands to create goal-based campaigns. While Statusphere requires a campaign type followed by goals, Insense’s campaign setup is in the reverse order (goals then campaign types).
For starters, brands can choose between three campaign goals in Insense:
Within each goal, brands can pick a “Campaign strategy” to reflect the type of influencer campaign they want to run. These campaigns are broken down into four categories:
Just like we did in our platform breakdown of Statusphere vs. Skeepers, let’s highlight unique features that our platform and Insense share which set both apart from other platforms.
Let’s be honest: most influencer platforms have a steep learning curve.
However, customer reviews of Statusphere and Insense cite ease of use as a key benefit of both tools. We consistently hear from our brands that our platform is intuitive and that's by design!
Here’s a snippet from a recent Statusphere review on Capterra that says the same:
Meanwhile, there are comments like the one from the G2 review below which speak to how Insense’s platform is also easy to use.
No surprises here: the more intuitive your software is, the quicker it is to onboard and get started. Ease of use is a huge advantage of any influencer platform, especially given how much needs to be done to get campaigns off the ground.
For reference, Statusphere’s straightforward onboarding process and ease of use were instrumental in our campaign for Lifetime which resulted in 420+ posts over a single holiday season.
This is a big one.
Along with Skeepers, Statusphere and Insense are unique among competing tools as each platform has its own creator network (and is not an influencer database).
Having vetted creators is crucial. Especially for brands that want to save time and not dig through endless lists of unreviewed creators or conduct outreach that goes nowhere.
In the onboarding process for both Statusphere and Insense, creators must complete their creator profiles and sign up to be part of a network and app. Below is a snapshot of that process for both tools.
This opt-in process makes it much easier for brands to uncover niche creators and likewise speeds up the process of finding influencers for any given campaign compared to so-called "databases" with millions of profiles.
Like Statusphere, Insense has the option to find TikTok Shop affiliates within their platform. Here's a peek into both tools' Shop affiliate targeting features.
We saw the boom of Shop firsthand among creators shortly after its launch, which is exactly why we made our TikTok Shop toggle such a priority. The ability to instantly match with Shop creators without having to dig is a another massive time-saver for brands.
While Insense.pro’s platform can help brands scale content, there are a few areas where our software has more time-saving tools and campaign automation. Let's break them down!
Influencer targeting and segmentation are two of Statusphere’s biggest strengths compared to other influencer platforms like Insense.
Unlike most tools that use basic demographic data, Statusphere uses 250+ first-party data points to match brands with relevant creators across industries.
Here’s a peek at our “Lifestyle” targeting parameters to match brands with creators. Keep in mind this is only a segment of our targeting options, which also include additional data points related to demographics, personal interests, shopping habits and more.
Contrast this with Insense’s self-described “Basic filters” for influencer search. Beyond demographic data, brands are limited to a single “Categories” field to define which types of creators they want to target.
Statusphere’s level of granular targeting helps brands uncover niche influencers ASAP. Not to mention our automated matchmaking process means that you don’t have to dig through the profiles of these creators one by one or request collabs yourself.
Coordinating influencer compensation is crucial not just for the sake of a positive relationship with your creators but also for setting expectations for content.
That said, the process can be a massive time-sink if you’re setting rates and going back and forth with individual influencers.
Statusphere automates this process by pre-negotiating collaboration requirements and payment terms with creators. Influencers know exactly what they're getting in exchange for their content. This includes gifted products, gift cards and other forms of payment.
On the flip side, Insense requires brands to manage and negotiate these terms individually with creators. While this provides brands some flexibility, it's also a much more hands-on and time-consuming process. Especially when working with more than a handful of influencers.
Statusphere’s pre-negotiated collabs are ideal for brands seeking efficiency and consistency across large-scale campaigns featuring 100s of creators.
As noted earlier, Statusphere automates influencer discovery through its matchmaking algorithm. We also automate the process of content approvals, eliminating the need for manual profile reviews as content populates in your brand portal.
This saves brands 100s of hours in campaign setup and allows for precise targeting without hands-on management.
However, Insense.pro requires manual content approvals for every post sourced in the platform. This gives brands more control over their campaigns but only at the expense of countless hours of review time. That doesn’t include the time spent going back and forth with creators on revisions or other content issues, either.
Manual messaging and content approvals are time sinks that snowball as your campaigns grow. Automating these processes is yet another way that Statusphere helps brands scale influencer content faster than other influencer platforms.
One of the biggest differences between Statusphere vs. Insense is how influencer fulfillment is handled.
Statusphere’s fulfillment technology and team manage product shipping entirely, allowing brands to send products directly from our warehouse with options to personalize shipments. We also provide automated tracking updates and 48-hour shipments with guaranteed delivery to creators.
And unlike other influencer platforms, fulfillment is built directly into Statusphere campaigns and is not an add-on feature.
Contrast this with Insense which requires brands to either handle shipping themselves or use third-party services like Shopify for optional fulfillment. This instantly makes campaign logistics more complicated and time-consuming.
For example, Insense requires brands to manually download creator addresses to coordinate shipping. With Statusphere, creators' contact and shipping information is automatically sourced within the app.
For product seeding in particular, Statusphere’s fulfillment process with guaranteed delivery also eliminates massive amounts of potential wasted products. Our approach offers brands a way to put product seeding on autopilot with higher post rates than competing platforms.
Both Statusphere and Insense have built-in UGC rights and influencer whitelisting features.
One huge difference is that Statusphere provides unrestricted access to TikTok Spark Ad and Instagram Partnership Ad codes from creators within our platform. Brands can directly purchase ad codes from creators with no limits.
Except for Insense’s “Agency” plan, the platform limits brands to five “whitelisted licenses” and charges an additional fee for each additional ad code.
Beyond that, Statusphere makes it possible to run UGC ads from creators in only two clicks with no messaging or negotiating required. We let our creators set their own rates for ad codes and allow brands to purchase as many creator ads as they want.
Here’s a look at how we help brands amplify their UGC with minimal effort:
While Insense has whitelisting features within the platform, they’re limited and require more legwork than Statusphere's. For example, brands have to manually request ad codes from creators themselves in the platform. This results in needless wait times and back-and-forth.
Meanwhile, Statusphere’s influencer whitelisting process and features are hands-off to empower brands to boost UGC without having to wait.
Finally, Statusphere allows brands to grow and manage their influencer communities in a fraction of the time of platforms like Insense.
Communication, briefing, content approvals and compensation are all built into the platform and automated. The ability to instantly reactivate your favorite creators in one click (and no messaging) is just one example of how our automation saves brands hours per month on influencer marketing campaigns.
This frees up time for you to focus on campaign strategy and optimization. In the case of any content or creator disputes, our dedicated influencer support team picks up the slack.
Insense offers features like direct chat with creators within the platform to handle all of the above. Again, this offers brands a sense of control.
However, this also adds a lot of extra tasks onto your team’s plate.
For example, in situations where creators don’t post or follow your creative briefs, you’re responsible for reporting the creators to Insense individually for their team to resolve the issue.
Statusphere’s hands-off influencer management model is ideal for brands that are serious about strategizing and scaling versus chasing down individual creators for posts.
Both Statusphere and Insense can help brands scale influencer content.
However, each platform requires different levels of involvement and oversight.
Although Insense offers a hands-on platform and campaign management tools, Statusphere automates and optimizes more processes to save brands time. Our influencer matchmaking, product fulfillment and creator whitelisting features eliminate the most time-consuming pieces of working with large volumes of creators.
If you're looking for a way to get 100s of pieces of repurposable UGC without spending 100s of hours micro-managing creators, our software can help.
Want to see how our platform works? Get in touch with our team to book a demo and see why Statusphere is the best micro-influencer platform for getting content at scale.
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