Influencer Marketing Resources

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint.  From sesame seed oil to chaste tree berry extract, there's no ...

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

We are always eager to learn about the latest and greatest in hair, beauty and skincare innovation.  This year, there were so many notable beauty launches at CosmoProf 2019, so we had to spotlight a ...

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

The future (and present) is female!  At this year's Cosmoprof in Las Vegas, we were thrilled to see so many innovative beauty brands that were founded by women.  With companies that have girl bosses ...

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the editors.

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.