What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Creator ads boost campaign performance and give your marketing a human touch. This post shares best practices and examples of how to use UGC in ads.
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Why are UGC creators all the rage right now? We explain who these creators are, how they differ from influencers and if they’re right for your brand.
Ready to really nail down your influencer marketing strategy? We break down five actionable campaign goals for brands and how to achieve them.