Influencer Marketing Blog

Social Media

TikTok Ban 2023: Everything You Need to Know

What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.

Social Media

How Often Should Your Brand Post on TikTok?

Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...

Beauty Brand Marketing

How to Run a Successful Product Sampling Campaign

Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...