Influencer Marketing Resources

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Working with brand ambassadors can not only bring new life to your marketing strategy, but also optimize your efforts. No matter what kind of brand ambassador program you run, these influencers can ...

You may be wondering, “What is a brand ambassador?” Or possibly, “How can they improve my social marketing campaigns?” The answer is not as black and white as you’d think.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

With every new update that Instagram announces, some common questions come to mind. What will this mean for influencers? Is this update really for the better? And maybe most importantly, will this ...

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

Recently, they’ve changed up the Instagram algorithm which has made reaching your followers much more tricky than it was before. Following these do’s and don’ts for the new algorithm will help you ...

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

When you think of the biggest disruptors, SpaceX, Uber, Airbnb and 23andMe probably come to mind. But even the most popular unicorns started as a small idea before becoming global household names and ...

In order to maximize your marketing efforts, it’s important to incorporate social media campaign ideas that are relevant and keep up with the ever changing social media platforms.

Many consumers are hesitant when it comes to purchasing unknown products because they don’t want to waste their time or money. Product samples allow those who are curious to see for themselves why ...

Gone are the days of paying for big celebrities to promote your product, much less a TV ad. These “micro-influencers” are more relatable to their audience, and working with micro-influencers in mass ...