Influencer Marketing Resources

With every new update that Instagram announces, some common questions come to mind. What will this mean for influencers? Is this update really for the better? And maybe most importantly, will this ...

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

Recently, they’ve changed up the Instagram algorithm which has made reaching your followers much more tricky than it was before. Following these do’s and don’ts for the new algorithm will help you ...

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

When you think of the biggest disruptors, SpaceX, Uber, Airbnb and 23andMe probably come to mind. But even the most popular unicorns started as a small idea before becoming global household names and ...

In order to maximize your marketing efforts, it’s important to incorporate social media campaign ideas that are relevant and keep up with the ever changing social media platforms.

Many consumers are hesitant when it comes to purchasing unknown products because they don’t want to waste their time or money. Product samples allow those who are curious to see for themselves why ...

Gone are the days of paying for big celebrities to promote your product, much less a TV ad. These “micro-influencers” are more relatable to their audience, and working with micro-influencers in mass ...

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

Fashion bloggers on Instagram are changing the game with valuable content and a base of dedicated followers. These influencers present an amazing opportunity for brands looking to expand their reach.

Let me guess. You’ve tried to do influencer marketing in the past and you had an awful experience. The influencers didn’t respond (typical) - but if they did, it took you 10 emails back and forth to ...

Holding Instagram giveaways (or contests) are a fun and relatively easy way to grow your following and engage with users. I mean, who doesn’t loves free things? There are several ways to go about ...