Influencer Marketing Resources

youtube sponsorships

What are the Rules for YouTube Sponsorships?

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

What are the Rules for YouTube Sponsorships?

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oprahs favorite things

How to Get Your Brand Featured on Oprah's Favorite Things List

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

How to Get Your Brand Featured on Oprah's Favorite Things List

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beauty youtubers

6 Ways to Collaborate with Beauty YouTubers

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

6 Ways to Collaborate with Beauty YouTubers

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youtube ad cost

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

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youtube marketing

15 YouTube Marketing Statistics That Might Surprise You

YouTube marketing has proven to be valuable given the platform's popularity and diverse user base. Here's why it should be part of your marketing strategy.

15 YouTube Marketing Statistics That Might Surprise You

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duft n doft cool stick uv

Innovative K-Beauty Brands You Should Know

With so many new (and cute!) K-beauty brands popping up in the US, it's hard to know where to start!  Don't worry - we've gathered the top K-beauty products seen at CosmoProf 2019.  Whether you're a ...

Innovative K-Beauty Brands You Should Know

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blenderelle case

10 Gift Ideas for the Beauty Product Lover in Your Life

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

10 Gift Ideas for the Beauty Product Lover in Your Life

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Leaping Bunny Certified

How to Get Leaping Bunny Certified (Cruelty-Free)

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

How to Get Leaping Bunny Certified (Cruelty-Free)

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bootsy chuchu chaste tree berry supplement hormones

18 Innovative Brands at Indie Beauty Expo NYC 2019

Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint.  From sesame seed oil to chaste tree berry extract, there's no ...

18 Innovative Brands at Indie Beauty Expo NYC 2019

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authentic instagram following

10 Tips for Creating and Growing an Authentic Instagram Following

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

10 Tips for Creating and Growing an Authentic Instagram Following

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ACURE radically rejuvenating serum stick

From Unicorn Snot to Algae: 15 New Products Spotted at CosmoProf

We are always eager to learn about the latest and greatest in hair, beauty and skincare innovation.  This year, there were so many notable beauty launches at CosmoProf 2019, so we had to spotlight a ...

From Unicorn Snot to Algae: 15 New Products Spotted at CosmoProf

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instagram shadowban

What Is the Instagram Shadowban and Is It Real?

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

What Is the Instagram Shadowban and Is It Real?

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