Our Founder & CEO, Kristen Wiley, was invited to speak on a panel at the longest running social marketing conference, Social Fresh! Kristen spoke about "How To Stay Competitive On Instagram" with fellow panelists from Microsoft, Cisco, Georgetown University, and 19 Minute Yoga.
The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network.
Many companies choose to implement a social media policy—an outline of how employees should represent the brand on social media. These policies...
You can use EMV formulas to calculate the social media buzz you gain from your followers talking about your brand. You might see some earned media...