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Entrepreneurs' Influencer-Marketing Firms Gain Footing In Orlando

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It has been a while since Kristen Wiley hasn’t had a little “side hustle.”

In high school, she would buy hand bags at a department store and sell them for a profit on eBay. But for the first time, the 25-year-old Orlando resident has put that entrepreneurial energy into a formal business.

“There is nothing like the feeling of creating something that doesn’t exist and finding people who want to buy it,” said Wiley.

Her company Statusphere connects social media personalities with brands in an approach called influencer marketing. The fast-growing sector has created a group of people who make their living by promoting products on social media accounts or through sponsored posts on blogs.

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