How do brands calculate the ROI of influencer marketing? This post breaks down strategies for tracking influencer ROI and formulas that can help.
Influencer Marketing Blog
TikTok outreach is more of an art than a science—we’re sharing a TikTok collaboration email sample and tips for how you can write your own.
Want to revamp your retail merchandising strategy? TikTokers drive your social media audience in-store and turn browsing shoppers into paying...
We’re taking a deep dive into Instagram's new feature: Guides! We share how to create and use Guides, plus how influencers can help curate content.
Check out this non-exhaustive list of 16 BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!
Balancing signage, displays, product sampling and social media can be tricky—here's how to create the retail merchandising strategy of your dreams.
Invest in product sampling marketing or other gifting alternatives to meet consumers where they are post-COVID, which is probably at home.
Although we're still keeping things virtual for now in light of COVID, we’re so happy to welcome eight new (and returning) members and interns to the...
Don't underestimate the power of your consumers - we're going over 5 types of consumer generated marketing and how your brand can start and scale!