Does an influencer CRM make sense for your company? We dig into the best influencer relationship management software and what tools your brand really needs.
Are you using the right influencer relationship management platform?
The day-to-day duties involved in managing influencer campaigns change constantly.
One day you’re going back and forth with creators, the next you’re juggling payments and shipments. All while trying to build positive relationships with your community.
That’s why we find ourselves talking to more brands eager to upgrade their software stacks to meet the demands of all of the above.
In this post, we dig into the best influencer relationship management platforms for brands today. We’ll also explore considerations for using an influencer marketing CRM.
Here’s a look at seven leading influencer relationship management software solutions to check out, including their standout features and what makes them different.
Can’t blame us for taking the top spot, right?
The thing is, Statusphere’s platform stands out on our list by rethinking the traditional one-on-one communication model often seen in influencer CRMs.
Rather than requiring brands to manage direct interactions, our platform automates the time-consuming pieces of managing influencers to emphasize a creator-first experience.
Think about it. Brands and influencers are busy. Busier than ever.
Both parties are bouncing between a variety of collabs. For brands, there are multiple influencers to manage across campaigns. Creators deal with different points of contact for each brand they work with.
This can all get messy and influencer relations can easily fall by the wayside as a result.
Unlike most influencer management tools that involve manual back-and-forth and negotiating, Statusphere builds positive relationships between brands and creators with seamless, pre-negotiated collabs.
For example, Statusphere’s automated matchmaking eliminates manual influencer discovery and tedious outreach. Given that collabs are targeted based on 250+ first-party creator data points, creators only get matched with brands they want to post about.
Meanwhile, managed influencer fulfillment means that creators receive relevant products ASAP with guaranteed delivery. Creators get products they claim shipped out within 48 hours and the process is totally hands-off for brands.
This streamlined approach to influencer relations eliminates micromanagement while ensuring that creators feel valued and supported, making it a win-win for both parties.
Coupled with personalized packaging, creative instructions and our dedicated influencer support team, brands can send high volumes of products to influencers while still ensuring that every collab still has a personal touch that fosters creativity.
Aspire’s influencer CRM is designed to simplify relationship management by centralizing creator data, communication and performance tracking.
Compared to alternative influencer marketing platforms, Aspire’s strengths are its campaign management features Including tools to track deliverables, manage payments and build long-term partnerships with creators.
Brands can store influencer profiles, categorize them by tags and analyze collaboration history to keep tabs on individual creators. Aspire helps brands identify “what’s next” in terms of influencer relationship management by breaking down to-do tasks such as addressing creator applications or sending a welcome email to new creators.
The platform also offers automated workflows for outreach and contracts, plus integration with social media and e-commerce platforms to measure ROI.
CreatorIQ is an enterprise-level influencer CRM that emphasizes data-driven relationship management. The platform combines influencer discovery with profile enrichment along with CRM features for managing influencers.
The platform provides comprehensive creator information coupled with tools for managing outreach. Creator IQ’s advanced analytics and customizable dashboards make it easy to measure the success of your influencer partnerships, not to mention tracking engagement metrics.
As highlighted in our list of the top influencer management tools, Promoty’s focuses on personalized relationships with creators directly. The platform allows brands to build a private influencer database, organize individual contacts with filters and labels and communicate with influencers all in one platform.
Promoty’s intuitive interface and Kanban-style boards make it easy to track campaigns, performance, and influencer preferences. The tool is particularly well-suited for smaller teams or niche campaigns.
Storyclash is notable given the platform’s focus on tracking influencer relationships through social media content analysis. The platform’s CRM capabilities are paired with content discovery and monitoring, letting brands identify authentic partnerships by tracking mentions, hashtags and engagement.
Storyclash helps brands maintain detailed records of interactions, campaign results and key influencers in their industry for planning better collabs.
Modash offers a straightforward influencer CRM solution that integrates with its influencer search and audience analytics tools.
The platform lets brands organize creator data, monitor campaign performance, and manage outreach in one place. With a focus on transparency, Modash provides detailed influencer stats to help brands build meaningful relationships and optimize collaborations over time.
Later’s influencer CRM integrates with its social media scheduling tools. Brands can track influencer profiles, monitor campaign performance and manage communication like most other tools on our list.
The platforms’ visual approach to campaign planning promotes alignment with content calendars. This helps brands maintain consistent engagement with creators and maximize results from their larger social media strategies.
We’ll bite: influencer relationship management tools and influencer CRM tools are referred to interchangeably. That said, there can be subtle differences between them based on how they're positioned and used.
This might feel a bit like splitting hairs. That said, here’s a quick breakdown of their differences and similarities:
Choosing the best influencer marketing platform for your brand depends on your company’s goals, resources, and campaign scale. CRMs and IRM tools are no different.
Any given influencer relationship management platform should streamline the process of finding, organizing and collaborating with influencers Simple as.
At the bare minimum, keep an eye out for these essential features:
Tracking the success of your influencer campaigns is crucial. Ideally, your influencer marketing CRM should offer tracking for:
Automation is crucial for modern influencer marketing, especially when managing multiple campaigns. The right software should:
We’ll bite: not every brand needs an influencer CRM or relationship management platform.
But if you’re managing multiple influencer communities or struggling to keep things organized day-to-day, chances are it’s time for an upgrade.
Use this checklist to evaluate whether your brand could benefit from an influencer CRM:
Are you working with more than 10 influencers at a time?
Do you manage campaigns across multiple social media platforms (Instagram, TikTok, etc)?
Are you tracking multiple deliverables or campaign timelines at once?
Have you ever lost track of influencer contact information, contracts, or payment details?
Do you have a time-sensitive process for approving campaign deliverables?
Is managing influencer outreach and follow-ups take more than ~5 hours per week?
Are you struggling to communicate influencer marketing ROI to your team?
Are you relying on manual methods like spreadsheets to track campaigns?
Can you confidently identify who your brand’s “best” influencers are?
Scaling and Growth
Are you planning to scale your influencer campaigns in the next 6–12 months?
Do you find it challenging to maintain consistent communication and workflows?
Would automation help reduce the time spent on repetitive tasks like outreach and reporting?
Budget and Resources
Do you have the budget to invest in an influencer CRM or software platform?
Would you say that your team lack the internal resources to manage campaigns manually?
If you checked 5 or more boxes, needless to say, your brand would benefit big-time from an influencer relationship management platform.
If you checked fewer than 5 boxes, you might still benefit from exploring manual solutions or DIY tools until your campaigns grow in scale or complexity.
Investing in the right influencer relationship management platform is key to building scalable, effective campaigns for brands that work with high volumes of creators.
From tools like Statusphere to more traditional influencer CRMs, the right software can help you streamline workflows, build stronger partnerships and communicate ROI.
Again, Statusphere rethinks traditional influencer management altogether.
By automating workflows and prioritizing a creator-first experience, our platform prevents micro-management that slows down both brands and creators alike.
That’s how our platform helps brands scale influencer content to 100s of posts per month with guaranteed content and delivery.
Want to learn more about how our platform works? Get in touch with our expert team to see how we can scale your brand’s influencer content and build positive relationships with creators at the same time.
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