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5 Influencer Email Templates for Your Upcoming Holiday Campaign

5 Influencer Email Templates for Your Upcoming Holiday Campaign

The seasons are changing and so should your campaigns!  As the holiday season approaches your brand is going to need influencers to promote your holiday sales, product launches and causes you’re donating to. What better way to do this than through a festive collaboration?

Since holiday campaigns are focused on gifting, you’ll need to start reaching out to influencers early so they have time to share your brand with their followers and get them to purchase in time for your holiday promotions. Many retailers begin running their holiday promotions before Black Friday and extend them until just after Cyber Monday – leading many shoppers to do the bulk of their holiday shopping during this timeframe. To stay competitive and take advantage of this window, you’ll want to send your influencer pitches well before then.

Crafting the perfect email will help you connect with in-demand influencers who are being pitched to by a variety of brands year-round. Our gift to you is 5 influencer email templates to help with outreach for your upcoming holiday campaign:

Generic Holiday Collaboration Pitch Template

  • Generic Collaboration Email Template 

Happy Holidays [Insert Influencer Name],

I loved your post(s) about [insert topic relating to what they did the last holiday season]. [Insert a sentence or two adding a human element about their holiday posts].

My name is [insert name here] and I work for [insert company name]. We [insert what your brand does here]. I am reaching out because [insert a short and sweet sentence or two about your brand’s holiday campaign and how it relates to something from their profile]. It would be a gift if you collaborate with us this holiday season to help spread the word!

 If you’re interested please let me know and I will provide more details.

Thank you!

[Insert name here]

  • Generic Collaboration Email Template in Use

Happy Holidays Richie,

I loved your posts about the beauty advent calendar you had last year! It was the perfect touch to your Christmas countdown on your Instagram page. It was exciting to see what new item you’d get each day, very cute!

My name is Kristen and I work for Amor. We are an up and coming beauty brand focused on clean ingredients, natural products and accessibility. I am reaching out because this holiday season we’re donating 500 sets of our products to local women’s shelters nearby and we saw a similar passion for organic skincare and charity on your account. It would be a gift if you collaborate with us this holiday season to help spread the word!

 If you’re interested please let me know and I will provide more details.

Thank you!

Kristen

Brand Ambassador Pitch Template

  • Brand Ambassador Email Template 

Hello [Insert Influencer Name],

My name is [insert name here] and I work for [insert company name]. We [insert what your brand does here]. I am reaching out because we have been following your [insert social media platform(s)] and love [insert the human element about their social media platforms to emphasize why you want to partner with them]. While the holiday cheer is only seasonal, we would love to have you on our ambassador team year-round!

For the holidays we are partnering with ambassadors to [insert a sentence or two about what your brand is giving and utilizing ambassadors for this season].

If you are interested please let me know and I will send more details. I would love to talk more about what we offer!

Happy Holidays!

[Insert name here]

  • Brand Ambassador Email Template in Use

Hello Claire,

My name is Kristen and I work for Amor. We are a beauty brand that focuses on providing natural products with clean ingredients that are soft on the skin. I am reaching out because we have been following your Instagram and love the creative spin you place when discussing alternative, clean products to incorporate into your everyday makeup routine. While the holiday cheer is only seasonal, we would love to have you on our ambassador team year-round!

For the holidays we are partnering with brand ambassadors to help promote our campaign with a goal of donating 25% of sales to an organization focused on ending all animal testing by 2025!

If you are interested please let me know and I will send more details. I would love to talk more about what we offer!

Happy Holidays!

Kristen

Holiday Product Launch Pitch Template

  • Holiday Product Launch Email Template

Happy Holidays [Insert Influencer Name],

I have been following your profile on Instagram for a while and love your posts about [insert topic here].  [Insert another sentence or two relating to any human element on their feed about the holidays]!

My name is [insert name here] and I work for [insert company name]. We [insert your mantra]. I am reaching out because [insert what you saw in their posts and what they are passionate about that relates to your brand]. Tis’ the season for gift-giving and we want you to collaborate with us on our product launch!

Please let me know if you are interested in helping us spread some holiday cheer with our products, we’d love to chat with you.

Thanks!

[Insert name here]

  • Holiday Product Launch Email Template in Use

Happy Holidays Nancy,

 I have been following your profile on Instagram for a while and love your posts about your favorite cookbooks, especially the round-ups from the last holiday season! 

My name is Kristen and I work for Ginger. We curate vegan holiday recipes that are geared toward maintaining a healthy lifestyle even while enjoying your fave holiday meals. I am reaching out because we see your passion for giving honest feedback on vegan products you try and have a new edition in the works - just in time for the holidays. Tis’ the season for gift-giving and we want you to collaborate with us on our product launch!

Please let me know if you are interested in helping us spread some holiday cheer with our products, we’d love to chat with you.

Thanks!

Kristen

Holiday Giveaway Pitch Template

  • Holiday Giveaway Email Template

Hey  [Insert Influencer Name],

My name is [insert name here] and I work for [insert company name and your mantra]. I am reaching out because we have been following your [insert social media account(s)] and saw one of your most recent posts about [insert what you saw in their feed that relates to your brand’s purpose and the holidays]. We believe your followers would love to overcome the bah, humbug of finals week with [insert product here].  

We would be sending you a holiday gift package of our products to try and then a few more to host a giveaway for your [insert social media platform] followers. The rules to win would be simple, [insert giveaway rules].

If you are interested, I would love to talk with you about the details of our holiday giveaway and products!

Happy Holidays! 

[Insert name here]

  • Holiday Giveaway Email Template in Use

Hey Luna,

My name is Kristen and I work for Amor, an indie beauty brand focused on providing affordable, cruelty-free products. I am reaching out because we have been following your YouTube channel and saw one of your most recent videos about the “Gift-Giving on a Budget” series you will be doing as a college student navigating a limited budget. We believe your followers would love to overcome the bah, humbug of finals week with our latest holiday beauty bundle!

We would be sending you a holiday gift package of our products to try and then a few more to host a giveaway for your YouTube subscribers. The rules to win would be simple, they have to subscribe to both Amor’s and your own YouTube channel and leave a comment on your video naming their favorite item in the holiday bundle. 

If you are interested, I would love to talk with you about the details of our holiday giveaway and products!

Happy Holidays! 

Kristen

Personalized Holiday Video Pitch

If you want to be more creative and personalize your emails, consider sending a video message to influencers you are reaching out to. Include an excerpt from one of the above email templates and attach a short video to say happy holidays and why you want them to be a part of your campaign. Here are a few phrases you could say:

  • “Happy Holidays [insert influencer name], we’re working on sharing some gifts this holiday season and want you to be a part of it. We love [insert human element about their social media content]. We would love to chat soon!”
  • “Hey [insert influencer name]. Wishing you the happiest of holidays and hope to connect with you soon! From our team at [insert brand name]!”

influencer pitching
With these templates, you’re ready to reach out and get a headstart on your holiday campaign! If you need a few extra elves to help you out this holiday season, give Statusphere a shout. We can get influencers posting about your products in no time through our network of reliable, vetted micro-influencers. Contact us today to find out more about how our influencer marketing experts can help you reach your holiday campaign goals.

Last updated August 2, 2021.