As the holiday season approaches, your brand is going to need influencers to promote your holiday sales, product launches and any causes you’re donating to.
The key to making it all happen? Reaching out to influencers for your holiday campaigns ASAP.
After all, you need time to build buzz for your seasonal promotions. Many retailers begin running their holiday promotions before Black Friday and extend them until just after Cyber Monday.
This is when most do their holiday shopping and it's the perfect time for influencer promotions.
But taking advantage of this window means sending your influencer pitches well before then.
Our gift to you? These holiday-focused versions of our proven influencer email templates to help you with your seasonal campaign outreach!
1. General Holiday Collaboration Pitch Template
This is a general message that you can adapt to send to any type of creator.
General Holiday Collaboration Email Template
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Happy Holidays [Insert Influencer Name],
I loved your post(s) about [insert topic relating to what they did during the last holiday season]. [Insert a sentence or two adding a human element about their holiday posts].
My name is [insert name here] and I work for [insert company name]. We [insert what your brand does here].
I'm reaching out because [insert a short and sweet sentence or two about your brand’s holiday campaign and how it relates to something from their profile]. It would be a gift if you collaborate with us this holiday season to help spread the word!
If you’re interested please let me know and I'll provide more details.
Thank you!
[insert your name]
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General Holiday Collaboration Email Template in Use
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Happy Holidays Richie,
I loved your posts about the beauty advent calendar you had last year! It was the perfect touch to your Christmas countdown on your Instagram page. It was exciting to see what new item you’d get each day, very cute!
My name is Kristen and I work for Amor. We're an up-and-coming beauty brand focused on clean ingredients, natural products and accessibility.
I'm reaching out because this holiday season we’re donating 500 sets of our products to local women’s shelters nearby and we saw a similar passion for organic skincare and charity on your account.
It would be a gift if you collab with us this holiday season to help spread the word!
If you’re interested please let me know and I'll provide more details.
Thank you!
Kristen
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2. Brand Ambassador Holiday Pitch Template
This pitch template is ideal for ambassadors you're interested in working with long-term.
Brand Ambassador Holiday Email Template
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Hey there [Insert Influencer Name],
My name is [insert name here] and I work for [insert company name]. We [insert what your brand does here]. I'm reaching out because we have been following your [insert social media platform(s)] and love [insert the human element about their social media platforms to emphasize why you want to partner with them].
While the holiday cheer is only seasonal, we would love to have you on our ambassador team year-round!
For the holidays, we're partnering with ambassadors to [insert a sentence or two about what your brand is giving and utilizing ambassadors for this season].
If you're interested please let me know and I'll send more details. I would love to talk more about what we offer!
Happy Holidays!
[Insert name here]
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Brand Ambassador Holiday Email Template in Use
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Hey there Claire,
My name is Kristen and I work for Amor. We're beauty brand that focuses on providing natural products with clean ingredients that are soft on the skin.
I'm reaching out because we have been following your Instagram and love the creative spin you place when discussing alternative, clean products to incorporate into your everyday makeup routine.
While the holiday cheer is only seasonal, we would love to have you on our ambassador team year-round!
For the holidays, we're partnering with brand ambassadors to help promote our campaign with a goal of donating 25% of sales to an organization focused on ending all animal testing by 2027!
If you're interested please let me know and I'll send more details. I would love to talk more about what we offer!
Happy Holidays!
Kristen
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3. Holiday Product Launch Pitch Template
This template is ideal if you're tying your holiday promotion to a new product launch.
Holiday Product Launch Email Template
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Happy Holidays [Insert Influencer Name],
I've been following your profile on Instagram for a while and love your posts about [insert topic here]. [Insert another sentence or two relating to any human element on their feed about the holidays]!
My name is [insert name here] and I work for [insert company name]. We [insert your mantra]. I am reaching out because [insert what you saw in their posts and what they are passionate about that relates to your brand]. Tis’ the season for gift-giving and we want you to collaborate with us on our product launch!
Please let me know if you are interested in helping us spread some holiday cheer with our products, we’d love to chat with you.
Thanks!
[Insert name here]
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Holiday Product Launch Email Template in Use
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Happy Holidays Nancy,
I've been following your profile on Instagram for a while and love your posts about your favorite cookbooks, especially the round-ups from the last holiday season!
My name is Kristen and I work for Ginger. We curate vegan holiday recipes that are geared toward maintaining a healthy lifestyle even while enjoying your fave holiday meals.
I'm reaching out because we see your passion for giving honest feedback on vegan products you try and have a new edition just in time for the holidays.
Tis’ the season for gift-giving and we want you to collaborate with us on our product launch!
Please let me know if you are interested in helping us spread some holiday cheer with our products, we’d love to chat with you.
Thanks!
Kristen
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4. Holiday Giveaway Pitch Template
This email template is great for coupling your influencer outreach with a holiday giveaway!
Holiday Giveaway Email Template
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Hey [Insert Influencer Name],
My name is [insert name here] and I work for [insert company name and your mantra].
I'm reaching out because we have been following your [insert social media account(s)] and saw one of your most recent posts about [insert what you saw in their feed that relates to your brand’s purpose and the holidays]. We believe your followers would love to overcome the bah, humbug of finals week with [insert product here].
We'd be sending you a holiday gift package of our products to try and then a few more to host a giveaway for your [insert social media platform] followers. The rules to win would be simple, [insert giveaway rules].
If you're interested, I would love to talk with you about the details of our holiday giveaway and products!
Happy Holidays!
[Insert name here]
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Holiday Giveaway Email Template in Use
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Hey Luna,
My name is Kristen and I work for Amor, an indie beauty brand focused on providing affordable, cruelty-free products.
I'm reaching out because we have been following your YouTube channel and saw one of your most recent videos about the “Gift-Giving on a Budget” series you will be doing as a college student navigating a limited budget.
We believe your followers would love to overcome the bah, humbug of finals week with our latest holiday beauty bundle!
We'd be sending you a holiday gift package of our products to try and then a few more to host a giveaway for your YouTube subscribers.
The rules to win would be simple. Entransts would simply have to subscribe to both Amor’s and your own YouTube channel and leave a comment on your video naming their favorite item in the bundle.
If you're interested, I would love to talk with you about the details of our holiday giveaway and products!
Happy Holidays!
Kristen
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Need Influencers to Handle the Holiday Rush?
The sooner you get your outreach emails and DMs out to creators for the holidays, the better.
But if you need a faster way to get rights-ready influencer content for the holiday season, Statusphere's software can help!
Our micro-influencer marketing platform matches brands with influencers from our vetted network using 250+ first-party data points.
And that includes geotargeting for brands that want to promote products at retail locations.
Statusphere eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology. That's how our platform helped Lifetime earn 400+ pieces of content for a single holiday campaign.
Want to see how our platform works? Get in touch with one of our experts to learn how we can support your brand's holiday campaigns with influencer content at scale.
This article was first published in August 2021. It was last updated September 12, 2024.
