Influencer Marketing 101

4 Instagram Collaboration Email Templates

If you need to revamp your influencer pitching strategy, you're in the right place. Here are 4 Instagram collaboration email templates to use for outreach:

4 Instagram Collaboration Email Templates

Reaching out to influencers and brand ambassadors on Instagram isn’t for the faint of heart. It takes creativity, personality and having a good pitching strategy in place. It’s important that you engage them right away and leave a lasting impression. Otherwise, you run the risk of your emails going unanswered. In this blog, we show you easy-to-use pitching templates to craft an Instagram collaboration message for your next influencer marketing campaign.

Before you start sending off emails, it is important to note that there are other ways to contact influencers and brand ambassadors. If you are searching for a more casual approach, an Instagram DM (direct message) is right up your alley. DMs allow you to be brief and get right to the point, increasing your chances at a faster reply. Always be sure to check the contact preferences of your potential influencer first – if email isn't the influencer's preferred communication method, you should adapt your strategy in order to improve your response rate. 

If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use:

      1. Standard Instagram Collaboration Pitch Template
      2. Product Feedback Pitch Template
      3. Instagram Ambassador Collaboration Pitch Template
      4. Instagram Giveaway Collaboration Pitch Template

Standard Instagram Collaboration Pitch Template

  • Standard Collaboration Email Template

Hi [Insert Influencer Name],

I love your post(s) about [insert topic here] on Instagram. [Insert another sentence or two relating to their feed that adds a human element]!

My name is [insert name here] and I work for [insert company name]. We [insert what you do or your mantra]. I am reaching out because [insert what you saw in their feed, posts and what they are passionate about and relate it to your brand’s purpose]. We would love it if you would collaborate with us [insert any collaboration specifics in mind]!

Please let me know if you are interested and I will send more details.

Thanks!

[Insert name here]

  • Standard Collaboration Email Template in Use

Hi Sofia,

I love your posts about college life on Instagram. It is great that you emphasize self-care so often on your feed. I’m definitely loving all of the bullet journal inspiration!

My name is Kristen and I work for Dusk. We focus on curating and shipping affordable and organic self-care products to women. I am reaching out because we see that you have a passion for sharing the latest clean and gentle skincare products you’re using with others. We would love it if you would collaborate with us on our fall social campaign!

Please let me know if you are interested and I will send more details.

Thanks!

Kristen

influencer pitching

Product Feedback Pitch Template

  • Product Feedback Email Template

Hi [Insert Influencer Name],

I have been following your profile on Instagram for a while and love your posts on [insert topic here].  [Insert another sentence or two relating to their feed that adds a human element]!

My name is [insert name here] and I work for [insert company name]. We [insert what you do or your mantra]. I am reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. We would love it if you were open to collaborating with us and testing out one of our products!

Please let me know if you are interested and I will send more details.

Thanks!

[Insert name here]

  • Product Feedback Email Template in Use

Hi Violet,

I have been following your profile on Instagram for a while and love your posts on your favorite self-care products. By the way, your cat, Rey, is so adorable!

My name is Kristen and I work for Dusk. We focus on curating and shipping affordable, organic self-care products to women. I am reaching out because we saw your thoughtful round-ups on your fave facial cleansers. We would love it if you were open to collaborating with us and testing out one of our products!

Please let me know if you are interested and I will send more details.

Thanks!

Kristen

Instagram Ambassador Collaboration Pitch Template

  • Brand Ambassador Email Pitch Template

Hi [Insert Influencer Name],

My name is [insert name here] and I work for [insert company name]. I am reaching out because we have been following your Instagram and love your honest thoughts on [insert topic]. We would love to invite you to become a part of our brand ambassador team! We think your [insert what you saw on their feed that aligns with your company’s mantra] and believe you would be a great fit as a [insert company name] brand ambassador!

As a brand ambassador, you would partner with us on [insert what you’d like to utilize your ambassadors for].

If you are interested, I would love to talk with you about our ambassador program and what we have to offer!

Thanks!

[Insert name here]

  • Brand Ambassador Email Pitch Template in Use

Hi Maddie,

My name is Kristen and I work for Dusk. I am reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. We would love to invite you to become a part of our brand ambassador team! We think your appreciation for organic products aligns with our company’s mission to provide healthier self-care products for women and believe you would be a great fit as a Dusk brand ambassador! 

As a brand ambassador, you would partner with us on social media campaigns on Instagram featuring new self-care products that are organic. You will receive a lifetime discount of 40% on products and a personalized affiliate code for your followers to get 25% off their first Dusk order!

If you are interested, I would love to talk with you about our ambassador program and what we have to offer!

Thanks!

Kristen

Instagram Giveaway Collaboration Pitch Template

  • Giveaway Collaboration Email Template 

Hi [Insert Influencer Name],

My name is [insert name here] and I work for [insert company name]. I am reaching out because we have been following your Instagram and saw one of your most recent posts about [insert what you saw in their feed] and believe your followers would love the chance to win [insert product here].  

We would send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. The rules to win would be simple, [insert giveaway rules].

If you are interested, I would love to talk with you about the details of our giveaway and products!

Thanks!

[Insert name here]

  • Giveaway Collaboration Email Template in Use

Hi Daniella,

My name is Kristen and I work for Dusk. I am reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products and believe your followers would love the chance to win a set of our new evening skincare products, “Dusk till Dawn!” 

We would send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. The rules to win would be simple, they would need to follow both our accounts and tag 2 friends in your Instagram post about our products.

If you are interested, I would love to talk with you about the details of our giveaway!

Thanks!

Kristen

On that note - if you need to perfect your next Instagram giveaway or contest, you'll like these tips: The Ultimate Checklist to Hosting an Instagram Giveaway or Contest.influencer marketing campaign trends webinar

Having to reach out to influencers and brand ambassadors can seem intimidating, but it doesn’t have to be. Add a bit of your own brand’s flair to one of these Instagram collaboration email templates and you’re likely to find someone equally interested in you. Need some more tips connecting with influencers that fit your brand? Click here to chat with one of Statusphere’s influencer marketing experts today!

Last updated October 11, 2021.

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