Beauty Brand Marketing

10 of the Best Hair Shows Brands Should Attend in 2022

Looking to check out the best hair shows of 2022? Here's a list of ten must-see haircare trade shows to help your brand uncover new beauty trends and products.

hairstylist giving a client a blow out

Eager to check out this year’s haircare trade shows

Good! Because professional trade shows are among the best places to discover the latest industry trends and new products. Trade shows also represent the perfect opportunity to connect with customers in-person. 

If you want to identify new leads and build relationships with your target audience, you should totally seek out a trade show to make an impression.

Below are ten of the best hair shows of 2022 that you and your brand shouldn’t miss out on.

1. Natural Products Expo West - Anaheim, CA | March 8-12

Natural Products Expo West lives up to its “natural” namesake by focusing on organic haircare, beauty and food. 

This trade show takes place over four days and includes a variety of exhibits and educational opportunities for attendees. Many of the event’s seminars are focused on sustainable business practices and what’s trending among environmentally-conscious clients.

natprodexpo hair trade show instagram story

Source: @natprodexpo

Whether you’re interested in learning about innovative developments in organic haircare or the newest natural products, this is the place to be.

For nine all-natural alternatives to products you use daily that we spotted at the show in 2019, check out our recap here

2. Beauty Experience - New York, NY  | March 13-15

Beauty Experience New York is the event for independent stylists to test out tons of top-notch hair products available for sale at show-special prices. 

The main theme of this hair show is to motivate beauty brands and help them bounce back. 

With networking opportunities, hundreds of exhibits showcasing beauty brands and educational sessions from industry experts, you’ll come home from this event with fresh products and knowledge to rejuvenate your business.

As an added bonus, attendees will receive complimentary admission to the International Esthetics, Cosmetics & Spa Conference. This is yet another opportunity to educate yourself and uncover must-have products for your business.

3. America’s Beauty Show -  Rosemont, IL | April 9-11

America’s Beauty Show provides continuing education and exhibits focused on giving back to the salon community. 

Spanning three days, this trade show brings salon owners, colorists, estheticians, beauty enthusiasts and students together to celebrate doing what they love. 

The brand presence at this hair show speaks for itself, including industry leaders like AMIKA, Morrocan Oil, Redken and Dyson.

America's Beauty Trade Show instagram story

Source: @americasbeautyshow

Likewise, attendees will be able to see some of the top beauty professionals and founders in action. The 2021 event saw Redken co-founder Sam Villa host a masterclass which was one of the highlights of the show. The ability to learn firsthand wisdom and tips from beauty experts can be a game-changer for you and your business.

4. Premiere Orlando - Orlando, FL |  June 4-6

Premiere Orlando is an international beauty trade show with a projected 60,000 attendees for 2022. Attendees will be able to connect with manufacturers and distributors from all walks of the beauty industry and hear about the top haircare trends to watch. 

Beyond the exhibitors and must-see brands, this hair show is an excellent crash course in beauty and haircare marketing. Events and seminars at Premiere Orlando educate brands and stylists on marketing strategies to test-drive before, during and after the show

A hair trade show that meshes marketing and style? Sign us up! 

5. International Salon + Spa Expo - Long Beach, CA | June 25-26

International Salon + Spa Expo brings licensed beauty pros, business owners, students, and influencers together through an interactive educational experience. 

Haircare, skincare and makeup best practices are all on display here, coupled with business strategy presentations to help put your education into action. 

Attendees will also be able to shop a variety of awesome products, including the best of the best in green beauty. Don’t miss out on the opportunity to learn, shop and connect with top brands including Ulta, Olaplex, IGK and Dyson.

6. Cosmoprof North America - Las Vegas, NV | July 12-14

Among the largest beauty shows on our list, Cosmoprof North America is recognized for its dynamic growth and unique programs. Heck, there were 40,000 attendees at the previous in-person show! This event’s goal is to create connections across the entire beauty industry, fostering new collaborations among professionals. 

Cosmoprof North America instagram photo

Source: @cosmoprofna

And given that exhibitors from 43 countries attended this show in 2019, Cosmoprof is the perfect place to connect with international industry leaders and retailers.

7. Bronner Bros International Beauty Show - Miami, FL | August 27-29

Bronner Bros International Beauty Show describes itself as the biggest multicultural trade show in the United States. This show includes 100+ professional education classes and innovative workshop sessions to help you level up your skills.

Perhaps the most notable aspect of this hair show is that you attendees are encouraged to “customize” event experience based on your business and customers. For example, demonstrations and classes cover everything from wigs and weaves to barbering and skincare. No matter what your specialty is, there’s something at this trade show for you.

Oh, and you’ll get a chance to shop amazing deals while networking with professionals from around the globe. With so many creative competitions and serious international flavor, this event is both entertaining and educational.

8. Premiere Columbus - Columbus, OH | October 2-3

Premiere Columbus is a beauty industry event that doesn’t skimp on industry education and product showcases. In fact, this trade show offers 200+ classes and a chance to interact with professionals from 400+ exhibiting companies. 

With opportunities and education spanning so many hair types and beauty niches, Premiere Columbus has a lot to offer licensed professionals from all walks of the industry. 

 Premiere Columbus trade show instagram photo

Source: @premierecolumbus

If you’re looking for haircare trade shows to check out in 2022 and you’re in the midwest, don’t miss this one!

9. IMAGE Expo - Houston, TX | October 23-24

IMAGE Expo is a two-day beauty event packed with classes, competitions and exhibitors. This show is a prime opportunity for beauty brands to see fellow professionals in action and find the next great product. 

If you’re in the south, this show should be a top priority. There’s even a fantasy hair competition that highlights how to create styles and color combos that really turn heads. How cool is that?

10. Beautycon LA - Los Angeles, CA | Coming in 2022

Easily one of the most anticipated 2022 hair shows, Beautycon LA is back! This event is known for being surrounded by Instagrammable spots and backdrops, making it a fun experience not only for brands but for attendees as well. 

We don’t have a ton of details now (except that they’re returning in Summer 2022), but you won’t want to miss the chance to interact with the world’s top beauty brands, influencers and industry experts in LA. Remember to check their website for details as we get closer to the Summer months! 

Beautycon LA instagram photo

Source: @beautycon

For some of our favorite brands spotted at Beautycon in 2019, visit this blog

New call-to-action

Which of the Best Hair Shows in 2022 Are on Your Radar?

Listen: hair trends are constantly evolving.

If you want your business to stand out from the crowd, you need to have a strong pulse on trends and new products.

Want to improve your team’s skills? Maybe tap into some new marketing strategies? You should definitely check out some of these 2022 hair shows.

If nothing else, they serve as a much-needed dose of inspiration and motivation for building your brand.

And speaking of marketing, consider how emerging trends like creators and C2C marketing are transforming how beauty brands build positive word-of-mouth.

If you want to get more creators posting about your brand, contact Statusphere today to chat with one of our consumer-to-consumer marketing specialists.

Similar posts

Get notified on new marketing insights

Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends.