Beauty Brand Marketing

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8 Tips for Holiday Influencer Marketing Campaigns

Influencer marketing is important year round, but as with most retail marketing methods, it takes a busy turn as brands gear up for the holidays. Because of this, it presents some unique challenges ...

8 Tips for Holiday Influencer Marketing Campaigns

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How to Put Together a Product Sampling Program

Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can ...

How to Put Together a Product Sampling Program

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5 Examples of Beauty Brands that are Great at Influencer Marketing

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

5 Examples of Beauty Brands that are Great at Influencer Marketing

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5 Benefits of In-Home eCommerce Sampling

Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no ...

5 Benefits of In-Home eCommerce Sampling

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How Often Should Your Company Post on Instagram?

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

How Often Should Your Company Post on Instagram?

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How to Run a Successful Product Sampling Campaign

Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process ...

How to Run a Successful Product Sampling Campaign

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Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

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Pro Tips for Editing Photos Within the Instagram App

You don't need a super-fancy camera to take stunning photos anymore. With your iPhone and these few simple tips you can take your Instagram posts to the next level without even leaving the Instagram ...

Pro Tips for Editing Photos Within the Instagram App

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How to Pick the Right Campaign Hashtag

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...

How to Pick the Right Campaign Hashtag

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How to Take Awesome Top-Down Product Photos

Top-down product photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to ...

How to Take Awesome Top-Down Product Photos

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How to Find Instagram Influencers

As you know, Instagram is one of the best platforms for up-and-coming social influencers. It's visual nature makes it a great place for people to showcase all the beautiful moments of their life. ...

How to Find Instagram Influencers

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