Beauty Brand Marketing

11 Best Health/Beauty Trade Shows to Attend as a Brand in 2022

Looking for health and beauty trade shows to level up your business or discover new products? Here are 11 of the best beauty expos to check out in 2022.

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If you haven’t already, it’s time to check out a health or beauty trade show. 

Professional trade shows are a great way to stay up-to-date on the latest products and trends in your industry and generate some buzz along the way. These shows serve as prime opportunities to connect with customers in person and highlight what makes your brand unique. 

Sadly, many of 2021’s trade shows were postponed, canceled or adjusted to be virtual due to COVID-19. The good news? Most are back and ready to go this year!

Below are some of the best health and beauty trade shows for brands to attend in 2022.

1. Premiere Orlando | Orlando, FL June 4-6:

Premiere Orlando is the place to explore just about everything up-and-coming in the beauty world.

From the hottest hair color trends and cutting techniques to high-fashion nail art and in-demand day spa procedures, there’s something for everyone. Licensed professionals are encouraged to use this exclusive beauty expo as a place to connect with manufacturers and distributors across the beauty industry. 

Oh, and did we mention that attendees can showcase their talents and compete to win cash prizes? Premiere Orlando offers a unique chance to see the industry’s hottest new talent in action and learn from the best of the best in the business.

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2. Cosmoprof North America | Las Vegas, NV July 12-14:

Attracting over 40,000 attendees and 1,400+ exhibitors in 2019, Cosmoprof is one of the biggest B2B beauty shows in the nation. 

Spanning three days, this event features exhibitors sharing the latest cosmetic products, technology and trends in the health and beauty industries. Retailers, technicians and businesses arrive from 43 different countries to attend Cosmoprof and experience all it has to offer. 

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Don’t miss this international trade show if you’re looking to get your brand into a retailer!

 3. Beautycon- Los Angeles, CA Summer TBD | NYC, NY Summer TBD:

Beautycon is a must-see event where influencers and customers gather to celebrate their love for all things beauty. It’s easily one of the largest beauty trade shows of the year, boasting an attendance of over 30,000 and 150 exhibitors.

Brands of all shapes and sizes attend, including big box companies like NYX, MAC, and Target. Beautycon even attracts industry icons like previous guest speaker Hudda Kattan. These speakers do an awesome job of inspiring and encouraging attendees, emphasizing ways to turn their passions into booming careers.

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If you’re looking for a tradeshow to maximize your efforts in brand awareness or overall sales, Beautycon should top your list. While Beautycon hasn’t announced its official dates, the event is set to return during Summer 2022. 

For a snapshot of some of our favorite beauty products from Beautycon NYC, check out this post!

4. Face & Body Spa Conference- Atlanta, GA TBD | Chicago, IL Feb. 28- Mar. 1 | San Jose, CA Aug. 21-22

Face & Body holds the title as one of the largest spa conventions in the U.S. with over 100 exhibitors expected to attend. With tons of classes and educational sessions throughout, the event is designed to provide maximum value to attendees looking to level up their industry knowledge.

The focus of this year’s event? Celebrating the differences that make professional beauty and aesthetics shine. From multicultural skincare to Eastern influences and more, Face & Body’s unique educational opportunities provide a much-needed global perspective to attendees. 

5.  iSpa Conference and Expo | Las Vegas, NV May 2-4:

At iSpa, attendees can connect with other spa owners to gain invaluable insights for their own business. This expo offers three days of guest speakers that cover best practices for business strategy, customer service and management in the spa industry.

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Want to learn about the latest spa products to advance your business? Look no further! This trade show is also a great spot for health and wellness brands interested in getting their products into spas and skincare clinics themselves.

6.  IMATS | New York Jan. 8 & 9

Although the 2022 show dates have passed, mark your calendar for 2023!

IMATS is an entire show dedicated to the cosmetics industry. This beauty tradeshow specializes in teaching professional artists new makeup skills and techniques to bring back to clients.

Your brand can network with makeup artists working in theater, fashion, film, television and even the red carpet. If you’re a brand that caters to trained and certified professionals in the beauty world, this is the trade show for you.

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7. International Esthetics, Cosmetic & Spa Conference | (Multiple Locations & Dates):

IECS an awesome expo to attend for just about any brand in the spa or wellness industry.

The event brings together thousands of massage therapists, estheticians and suppliers to network and learn about new trends, innovative products and up-and-coming technologies. A variety of workshops, seminars and product-focused education will be provided to those who register.

This year, the event is focusing on helping beauty professionals get back to business in the aftermath of the pandemic. Brands big and small exhibit their products and services at this trade show and attendees are encouraged to shop around.

Note that this beauty convention is open to IECSC professionals only and is not open to the general public. Make sure to review the eligibility requirements of the event before making plans!

Here's a look at this year's schedule:

  • Las Vegas, NV (June 25-27) at the Las Vegas Convention Center
  • New York City, NY (March 13-15) at the Javits Convention Center
  • Chicago, IL (April 10-11) at the Donald E. Stephens Convention Center
  • West Palm Beach, FL (October 9-10) at the Palm Beach County Convention Center

8. SupplySide West | Las Vegas, NV Oct. 31 - Nov. 3:

SupplySide West primarily focuses on ingredients and solutions for healthcare and beauty products. Attracting 17,000 attendees and 1,300 exhibitors in the past, the buzz around this show speaks for itself.

Attendees gather to learn from and educate the beauty community on the science behind supplements, nutritional products and personal care.

Featuring rapid-fire product demos, hands-on workshops, a “taste bar” and so much more, this show gives brands an opportunity to really make a lasting impression on attendees. 

9. International Beauty Show | Las Vegas, NV June 25-27:

With over 500 exhibitors, hands-on workshops and masterclasses, the International Beauty Show is one of the oldest and largest health and beauty trade shows. The theme of this year’s show is to help beauty businesses “rejuvenate, redefine and reengage.” 

Attendees will learn from specialists and fellow professionals alike on all things beauty, ranging from haircare and makeup to salon products and beyond. IBS is known for attracting industry veterans with decades of experience — these pros are perfect sources of knowledge and insight to bring back home to your business.

10. The Makeup Show | (Multiple Locations and Dates) 

The Makeup Show emphasizes education from expert artists and industry professionals making it the ideal show for those in the fashion, cosmetology or skincare industries.

With seminars, demo stages and tons of brands to shop from, this is a great event to learn about the latest trends and techniques. This trade show encourages brands to get in front of professionals in the beauty industry and showcase their products.

Here's a look at this year's schedule:

  • New York City, NY (May 1-2) at the Metropolitan Pavilion
  • Chicago, IL (March 26-27) at the Revel Fulton Market
  • Long Beach, CA  (October 1-2) at the Hyatt Regency Long Beach

11. International Salon & Spa Expo | Long Beach, CA June 25-26:

The International Salon & Spa Expo holds award shows, educational classes and plenty of opportunities to shop — 40,000 industry leaders are expected to attend this year’s event. The self-proclaimed “best weekend in beauty” will have classes from industry giants like Ulta and Wahl alongside brands showcases from Redken and L'Oréal. If you’re a brand looking to learn the latest fads from some of the best beauty educators around, check out this show!

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Which Health and Beauty Trade Shows Do You You Plan to Attend in 2022?

Health and beauty trends are constantly changing and your brand should always be one step ahead of the game. 

That’s why it’s so important to regularly attend trade shows and expos!

Whether you want to improve your own skills or connect with your target audience in person, the beauty events above represent exciting opportunities for your brand.

And if you’re looking for additional ways to market your beauty brand, don’t forget about the power of consumer-to-consumer marketing.

Want to get more buzz around your own brand with the help of creators? You don’t have to wait until the next trade show. Get in touch with one of our consumer-to-consumer marketing experts today to start building creator campaigns that get your business noticed.

Originally published May 7, 2021. Last updated February 28, 2022. 

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