Beauty Brand Marketing

9 Best Health/Beauty Trade Shows to Attend as a Brand in 2023

Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in 2023 and 2024.

health and beauty trade show cover photo

If you haven’t already, it’s time to check out a health or beauty trade show. 

Professional trade shows are a great way to stay up-to-date on the latest products and trends in your industry and generate some buzz along the way.

These shows serve as prime opportunities to connect with beauty buyers and brands in person. Not to mention countless opportunities to learn from the biggest players in the wellness space.

And while many expos were put on hold over the past two years, events are in full swing again!

Below are some of the best health and beauty trade shows for brands to attend in 2023 and 2024.

1. Premiere Orlando - Orlando, FL | (June 1-3, 2024)

Premiere Orlando is the place to explore just about everything up-and-coming in the beauty world.

From the hottest hair color trends and cutting techniques to high-fashion nail art and in-demand day spa procedures, there’s something for everyone. Licensed professionals are encouraged to use this exclusive beauty expo as a place to connect with manufacturers and distributors in the industry. 

Oh, and did we mention that attendees can showcase their talents and compete to win cash prizes? Premiere Orlando offers a unique chance to see the industry’s hottest new talent in action and learn from the best in the business.

Premiere Orlando trade show

Source: @thedailyyhaley

Also, this is one of the few major beauty conferences in 2024 that's not in NYC or Las Vegas!

2. Cosmoprof North America | Las Vegas, NV (July 11-13)

Attracting over 32,000 attendees and 1,000+ exhibitors in past years, Cosmoprof is one of the biggest B2B beauty shows in the nation. 

Spanning three days, this event features exhibitors sharing the latest cosmetic products, technology and trends in the health and beauty industries. Retailers, technicians and businesses arrive from all over the world to attend Cosmoprof.

cosmoprofna

Source: @cosmoprofna

Also, don't miss the corresponding Cosmopack event that focuses on the beauty supply chain, packaging and raw materials. This is an awesome skincare trade show to check out if you want to get your brand into a retailer.

3.  iSpa Conference and Expo | Phoenix, AZ (April 23-25, 2024)

At iSpa, attendees can connect with other spa owners to gain invaluable insights for their own businesses. This expo offers three days of guest speakers that cover the best practices for business strategy, customer service and management in the spa industry.

ispado

Source: @ispadoyou

Want to learn about the latest spa products to advance your business? Look no further! This trade show is also a great spot for health and wellness brands interested in getting their products into spas and skincare clinics themselves.

4.  IMATS LA | Los Angeles, CA (January 20-21, 2024)

IMATS is an expo dedicated entirely to the cosmetics industry. This beauty tradeshow focuses on teaching professional artists new makeup skills and techniques to bring back to clients.

Your brand can network with makeup artists working in theater, fashion, film, television and even the red carpet. If you’re a brand that caters to trained and certified professionals in the beauty world, this is the trade show for you.

IMATSLA

Source: @imatsofficial

5. International Esthetics, Cosmetic & Spa Conference | (Multiple Locations & Dates)

IECS an awesome expo to attend for just about any brand in the spa or wellness industry.

The event brings together thousands of massage therapists, estheticians and suppliers to network and learn about new trends, innovative products and up-and-coming technologies. There's no shortage of workshops and seminars for attendees to check out.

This year's event focuses on how beauty professionals can stay competitive. Brands big and small exhibit their products and services at this trade show and attendees are encouraged to shop around.

Note that this beauty convention is open to IECSC professionals only and is not open to the general public. Make sure to review the eligibility requirements of the event before making plans!

Here's a look at IECS' beauty industry events for 2023 and 2024:

  • Las Vegas, NV (June 24-26, 2024) at the Las Vegas Convention Center
  • New York City, NY (March 3-5, 2024) at the Javits Convention Center
  • West Palm Beach, FL (October 15-16, 2023) at the Palm Beach County Convention Center

6. SupplySide West | Las Vegas, NV (October 23-27)

SupplySide West primarily focuses on ingredients and solutions for healthcare and beauty products. Attracting 14,000 attendees and 1,000+ exhibitors during past events, the buzz around this show speaks for itself.

Attendees gather to learn from and educate the beauty community on the science behind supplements, nutritional products and personal care.

Featuring rapid-fire product demos, hands-on workshops, a “taste bar” and so much more, this show gives brands an opportunity to really make a lasting impression on attendees. 

7. International Beauty Show | Las Vegas, NV (June 24-26, 2023)

With over 500 exhibitors, hands-on workshops and masterclasses, the International Beauty Show is one of the oldest and largest health and beauty trade shows. A self-described "experiential event," this expo is all about demonstrations and hands-on education.

Attendees will learn from specialists and fellow professionals alike on all things beauty, ranging from haircare and makeup to salon products and beyond. IBS is known for attracting industry veterans with decades of experience — these pros are perfect sources of knowledge and insight to bring back home to your business.

8. The Makeup Show New York | NYC (May 5-6, 2024)

The Makeup Show emphasizes education from expert artists and industry professionals making it the ideal show for those in the fashion, cosmetology or skincare space.

With seminars, demo stages and tons of brands to shop from, this is a great event to learn about the latest trends and techniques. This trade show encourages brands to get in front of professionals in the beauty industry and showcase their products.

9. LUXE PACK New York | NYC (May 8-9, 2024)

LUXE PACK is a two-day beauty trade show that focuses on packaging, suppliers and materials. Attracting 200+ exhibits and 4,758+ attendees in 2023, this show is on the smaller side versus many of the other beauty expos on our list.

That said, the educational opportunities at LUXE PACK are invaluable for brands that want their products to stand out from the crowd.

Some of the show's past discussions centered around sustainability and innovative packaging. Not to mention insights from a panel of experts from companies including Credo Beauty and Olapex.

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Which Health and Beauty Trade Shows Will You Attend in 2023-2024?

Health and beauty trends are constantly changing and it pays to stay ahead of the curve.

That’s why it’s so important to regularly attend trade shows and expos!

Whether you want to network or understand the latest in the industry, the beauty events above represent exciting opportunities for your business.

And if you’re looking for fresh ways to promote your beauty brand, micro-influencer marketing is a proven way to immediately get more eyes on your products.

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Ready to unlock the full potential of your creator campaigns? Get in touch with one of our experts to see how our platform and vetted creators can scale your micro-influencer marketing faster.

This article was first published in February 2022. It was last updated June 14, 2023.

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