Attending health or beauty trade shows is a great way to not only generate interest in your brand and its products but also to stay up-to-date with the latest trends, brands and products in your industry. Sadly, many of 2020’s trade shows were postponed, canceled or adjusted to be virtual due to COVID-19, but many are back and ready to go for 2021! Here are 9 of the best health and beauty trade shows to add to your company's events schedule this year.
1. Premiere Orlando - Orlando, FL (October 17-18):
Premiere Orlando hosts one of the biggest events for discovering new beauty, skincare and hair products. It also offers classes, presentations and educational conferences so attendees can learn the latest industry trends. This year, it will be held at the Orlando/Orange County Convention Center, making it the perfect event to showcase your new products. In general, this event is open to anyone in the beauty, hair and spa industries, but if you're not sure you're eligible, you can check here for a more detailed list.
2. Cosmoprof North America - Las Vegas, NV (August 29-31):
Cosmoprof North America is one of the largest B2B beauty shows in America, featuring thousands of exhibitors sharing their latest products and ideas in the health and beauty industry. Retailers, technicians and businesses attend Cosmoprof looking for the latest products and trends. If you’re looking to get your brand into a retail store, find new channels for distribution, packaging, or manufacturing, or meet with top industry professionals this is the perfect event for you! While this event is strictly B2B, influencers do have the chance to attend by submitting their information through the event’s PR agent here.
This year it will be held at the Mandalay Bay Convention Center, with a full safety plan set in place to make sure everyone is safe.
3. Face & Body Spa Conference - Virtual Event, (May 23-26):
At the Face & Body Spa virtual event, Skin Inc.’s Face and Body partners with MedEsthetics to provide attendees with knowledge of the latest esthetic and medical aesthetic techniques. It allows attendees to learn from industry professionals in advanced education sessions, grow product knowledge and learn about MedEsthetics’ services. During their in-person conferences, they have held the title as one of the largest spa conventions in the U.S. with over 100 exhibitors attending. People attend this event to discover new products and services, making it a can’t-miss event for your brand!
4. iSpa Stronger Together Summit - Virtual Event, (May 10-14):
Since the iSpa conference & expo has been cancelled for 2021, iSpa has decided to host a virtual summit to give attendees access to professional education and information about the must-have products and services of 2021. From guest speakers to educational sessions, this is the perfect event for those interested in the newest spa products and services -- and for brands to talk about the products they offer! The event can be accessed live or on-demand, allowing spa leaders to participate on their own time. It’s important to note that attendees need to be ISPA members. If you aren’t a member, you can start, or renew, your membership here.
5. International Esthetics, Cosmetic & Spa Conference - (Multiple Locations & Dates, with Virtual Options):
IECS is the perfect expo to attend for any business in the spa and wellness industry. The event brings together thousands of massage therapists, estheticians and suppliers to network and learn about new trends, products and technologies. A variety of workshops, seminars and product focused education will be provided to those who register. This year, they’re putting particular focus on getting back to business in the aftermath of the pandemic. Businesses big and small are able to exhibit their products and services at this trade show and attendees are encouraged to purchase from them. This event open to IECSC professionals only and is not open to the general public. More information on who is eligible to attend can be found here. Here's a look at this year's schedule:
- Las Vegas, NV (June 20-21) at the Las Vegas Convention Center, Virtual Day on June 23
- New York City, NY (July 25-26) at the Javits Convention Center, Virtual Day on July 28
- Chicago, IL (September 11-13) at the Donald E. Stephens Convention Center
West Palm Beach, FL (October 10-11) at the Palm Beach County Convention Center
6. International Beauty Show - (Multiple Locations and Dates, with Virtual Options):
The International Beauty Show is one of the oldest and most respected trade shows with hundreds of exhibitors, hands-on workshops and master classes. And this year, it's co-located with the International Esthetics, Cosmetic & Spa Conference (mentioned above), so you get two trade shows fro the price of one. This is the perfect trade show for specialists to share their expertise in all things beauty. Attendees of this trade show have been loyal to the International Beauty Show for years and are highly involved in the beauty industry, making it the perfect trade show for brands to share their best and newest beauty products. Industry professionals, businesses and students can attend this event and influencers are also able to be featured but more information about that hasn’t been shared. To learn more about the New York show, click here. To learn more about the Las Vegas show, click here.
Las Vegas, NV (June 20-21) at the Las Vegas Convention Center, and a Virtual Day on June 23
New York City, NY (July 25-26) at the Javits Convention Center, Virtual Day on July 28
7. The Makeup Show - (Multiple Locations and Dates)
The Makeup Show provides education from expert artists and industry professionals and is open to professionals in fashion, cosmetology, skincare and more. From seminars, to demo stages and shopping, this is the perfect trade show to attend to get in on the latest trends and techniques. This trade show allows brands to get in front of professionals in the beauty industry and showcase their products. You can find their safety guidelines here. Information on who can attend this event can be found here. Here's a look at this year's schedule:
- New York City, NY (one day event on June 6) at the Metropolitan Pavilion
- Houston, TX (August 21-22) at the Hilton Houston Post Oak
- Chicago, IL (October 16-17) at the Revel Fulton Market
- New York City, NY (November 6-7) at the Metropolitan Pavilion
SupplySide West is the trade show to attend for ingredients and solutions for health care and beauty products. With thousands of attendees and exhibitors to learn from, this is the event to learn the science behind supplements, personal care and nutrition. From workshops and supplier presentations to resource centers, this event allows attendees to learn about industry trends and brands to educate buyers on the science and strategies behind their products’ ingredients. This event will be held at Mandalay Bay Resort & Casino, and registration will be opening in June. Here’s a list of who can attend this event.
9. International Salon & Spa Expo - Virtual Event (March 14-16 2021) and In-Person, Long Beach, CA (January 29-31 2022):
The International Salon & Spa Expo holds award shows, educational classes, and shopping opportunities when the event is held in person. While the virtual event has passed, this year was the first ever ISSE digital experience which offered industry professionals and beauty enthusiasts with access to more than 100 classes through the 14th to the 16th of March. It’s important to note that the event will be held in person in 2022 January in Long Beach, CA. More information about tickets and hotel details will be provided in the Fall so keep an eye out for updates and mark your calendars! Business professionals, business owners and influencers can attend and be featured at this event.
Whether you want to showcase a new product line, build relationships with industry professionals and potential customers, or even tap into influencer marketing, trade shows offer a variety of opportunities for your brand and your marketing strategy. It’s important that you prepare for trade shows effectively, by budgeting and deciding what products to highlight at these events.
If you want to generate buzz about your brand, you don't have to wait for the next trade show. An influencer marketing campaign can help you draw attention to a new product launch, drive retail sales and more. If you're not sure where to start, contact Statusphere today. Our influencer marketing specialists can build and manage your brand's entire influencer marketing campaign to help you achieve your goals.