Lifestyle Brand Marketing

Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.

If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their eye.

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

At BookExpo, we had the chance to chat with editors, brush elbows with authors and get a sneak peek at what’s coming to a bookstore (or a Kindle) near you.

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas, that's why CBD brands are using product gifting as the solution.

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

Many consumers are hesitant when it comes to purchasing unknown products because they don’t want to waste their time or money. Product samples allow those who are curious to see for themselves why ...