Lifestyle Brand Marketing

Specialty Grocery Stores

How to Get Your Product on the Shelf at Specialty Grocery Stores

Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.

How to Get Your Product on the Shelf at Specialty Grocery Stores

Read More
retail customers

In-Store Marketing Materials that Wow Retail Customers

If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their eye.

In-Store Marketing Materials that Wow Retail Customers

Read More
oprahs favorite things

How to Get Your Brand Featured on Oprah's Favorite Things List

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

How to Get Your Brand Featured on Oprah's Favorite Things List

Read More
Leaping Bunny Certified

How to Get Leaping Bunny Certified (Cruelty-Free)

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

How to Get Leaping Bunny Certified (Cruelty-Free)

Read More
end cap displays

10 Examples of Awesome Retail End Cap Displays

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

10 Examples of Awesome Retail End Cap Displays

Read More
beauty trade show

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

Read More
@between.bookends

25 Trendy New Titles Spotted at BookExpo

At BookExpo, we had the chance to chat with editors, brush elbows with authors and get a sneak peek at what’s coming to a bookstore (or a Kindle) near you.

25 Trendy New Titles Spotted at BookExpo

Read More
fitness trade show

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

Read More
EcoTools Sustainable Makeup Brushes

9 All-Natural Alternatives for Products You Use Every Day

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

9 All-Natural Alternatives for Products You Use Every Day

Read More
advertising-cbd-products-2

Advertising CBD Products on Instagram: Why Product Gifting Is the Solution

The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas, that's why CBD brands are using product gifting as the solution.

Advertising CBD Products on Instagram: Why Product Gifting Is the Solution

Read More
CBD-marketing-social-media

How CBD Oil Brands Can Advertise on Social Media Without Getting Shut Down

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

How CBD Oil Brands Can Advertise on Social Media Without Getting Shut Down

Read More
product samples

How to Include Product Samples in Your Advertising Strategy

Many consumers are hesitant when it comes to purchasing unknown products because they don’t want to waste their time or money. Product samples allow those who are curious to see for themselves why ...

How to Include Product Samples in Your Advertising Strategy

Read More