Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...
Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...
Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows to help your brand uncover new beauty trends...
Promoting products on TikTok is a balancing act. These video ideas highlight how brands on TikTok entertain viewers and sell to them at the same...
How are brands using Instagram Reels to win customers? Check out our list of Reels examples and get inspired to level up your own social video...
What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.
Which types of TikTok ads are best for your brand? Get to know the different types of TikTok ads and how to use them before rolling out your own...
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
Brand trust can be earned by doing things like displaying reviews, focusing on customer experience, adding UGC into your marketing funnel and more.
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...
Here are three big lessons we've learned after running more than 100 TikTok campaigns.