Lifestyle Brand Marketing

Finding new and effective ways to get more people talking about their experiences with your brand or product can be a challenge. These tips will help you scale your word-of-mouth marketing strategy.

Attending health or beauty trade shows is a great way to generate interest in your brand and to stay up-to-date with the latest brands and trends. Here are 9 trade shows to attend this year!

With 130 million users tapping on shopping posts every month, it's time for your brand to join in on the Instagram Shop hype! Here's a step-by-step guide to show you how to set up an Instagram Shop ...

Brands and customers are continuing to adopt social commerce platforms, like Facebook and Instagram Shops. Here's everything you need to know about social commerce and the social commerce trends you ...

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

Want to turn more of your website visitors and leads into customers? Here are 7 retargeting ad examples that convert.

We're going over everything you need to know to create a TikTok advertising campaign for your brand so you can increase your following, engagement and popularity.

With 2.6 downloads worldwide, there's a good chance your target audience is on TikTok. Here's an overview of the different types of TikTok ads, and how they're being used by brands.

Use these 8 endcap display ideas to get customers buying and talking about your products year-round.

We highlight 7 health and wellness influencers on TikTok that you should check out!

Refresh your brand’s marketing strategy for 2021 with these 7 consumer behavior predictions!

Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry!