Lifestyle Brand Marketing

end cap displays

10 Examples of Awesome Retail End Cap Displays

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

10 Examples of Awesome Retail End Cap Displays

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beauty trade show

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

11 Best Health/Beauty Trade Shows to Attend as a Brand 2019 - 2020

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@between.bookends

25 Trendy New Titles Spotted at BookExpo

At BookExpo, we had the chance to chat with editors, brush elbows with authors and get a sneak peek at what’s coming to a bookstore (or a Kindle) near you.

25 Trendy New Titles Spotted at BookExpo

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fitness trade show

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Beauty, Fashion, Fitness Trade Shows 2019: How to Pick the Right One

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EcoTools Sustainable Makeup Brushes

9 All-Natural Alternatives for Products You Use Every Day

Spring cleaning is in full swing. While it’s the perfect time to clear out your cabinets and give your closet the Marie Kondo treatment, it can also be a chance to take a second look at the products ...

9 All-Natural Alternatives for Products You Use Every Day

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advertising-cbd-products-2

Advertising CBD Products on Instagram: Why Product Gifting Is the Solution

The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas, that's why CBD brands are using product gifting as the solution.

Advertising CBD Products on Instagram: Why Product Gifting Is the Solution

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CBD-marketing-social-media

How CBD Oil Brands Can Advertise on Social Media Without Getting Shut Down

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

How CBD Oil Brands Can Advertise on Social Media Without Getting Shut Down

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product samples

How to Include Product Samples in Your Advertising Strategy

Many consumers are hesitant when it comes to purchasing unknown products because they don’t want to waste their time or money. Product samples allow those who are curious to see for themselves why ...

How to Include Product Samples in Your Advertising Strategy

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How to Put Together a Product Sampling Program

Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can ...

How to Put Together a Product Sampling Program

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5 Benefits of In-Home eCommerce Sampling

Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no ...

5 Benefits of In-Home eCommerce Sampling

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How Often Should Your Company Post on Instagram?

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

How Often Should Your Company Post on Instagram?

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How to Run a Successful Product Sampling Campaign

Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process ...

How to Run a Successful Product Sampling Campaign

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