Thanks to Spark Ads, influencers and UGC creators have taken over TikTok’s ad platform.
And trust us: that’s a good thing for brands.
Especially as shoppers flock to TikTok to see real people showing off products via UGC.
From higher engagement rates to more conversions, TikTok Spark Ads are a low-hanging opportunity for brands that already do influencer collaborations.
But what makes a “good” influencer ad on TikTok?
Below is our list of the best TikTok Spark Ad examples we’ve seen recently to clue you in.
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Again, the power of Spark Ads versus non-Spark Ads is well-documented. TikTok regularly touts them as their highest-performing ad format for a reason.
But earning engagement from TikTok UGC ads doesn’t happen by accident.
Choosing the right influencer videos to whitelist is key to seeing results as a brand.
Check out these examples of Spark Ads to see how brands are crushing it with TikTok UGC!
This Spark Ad example from Hourglass Cosmetics highlights how a human touch results in a high-performing video. Presented as a surprise product discovery, the creator opens by telling viewers “I finally found my perfect lip combo.”
This hook combined with a simple presentation of the creator talking directly to the camera makes this feel like an organic post at a glance. Not to mention the creators’ rapid-fire delivery and enthusiasm about the benefits of Hourglass’ products.
The creator spills the tea on why Hourglass’ lip combo is “everything she ever wanted” while applying the products for the camera. She ends the video by clearly restating the products’ names and showing them applied in real life.
In this TikTok UGC Ad for The Rootist’s pre-shampoo clarifying rinse, the creator isn’t afraid to get a bit vulnerable by talking about the struggles of keeping a healthy scalp while showing a step-by-step application of the product in the shower.
Subtle touches like noting how she was “very impressed” with the product are a huge endorsement given how much creators are pitched to promote products on TikTok.
The creator seamlessly makes The Rootist the star of the show without being “salesy” about it at all. We can see the product’s packaging throughout, plus how the scrub lives up to the hype with the creator’s before-and-after video.
This particular video for Medicube feels closer to a traditional commercial than the other Spark Ad examples on our list.
But the fact this single piece of user-generated content earned hundreds of thousands of “likes” is super telling.
The step-by-step timelapse application combined with catchy tunes and rapid cut combines entertainment value with education as viewers learn about Medicube via the captions. This Spark Ad is also an example of how brands promote products on TikTok via “oddly satisfying” content.
This Spark Ad example for Necessaire sticks to the mantra of “Make TikToks, not ads.”
Promoting something like deodorant might seem like a tough sell. The reality? These types of products and ads can do very well in the hands of the right TikTok creators.
In this TikTok UGC ad, the creator’s sense of humor, enthusiasm and personality shine throughout the entire video. Note how the caption, narration and edits from the creator feel like they were written by an actual person and not a brand.
The creator’s consistent screen-tapping and humorous comments (“We need a bigger size!”) keep us hooked while keeping the product and its benefits as the ad's focus.
This content creator for Amika went above and beyond for this step-by-step tutorial Spark Ad showing off the brand’s shampoo, conditioner and hydration treatment.
One of the big strengths of this video is the hook. Presenting the ad as a life hack video is a smart move, especially as TikTok recommends that brands focus on “edutainment” in their content. Social shoppers love learning about new products and how to use them.
The creator showcases the application of the products alongside their packaging while also showing ingredients on-screen. Like most beauty Spark Ads, the creator highlights how the products fit into her day-to-day routine and how viewers might do the same.
This Spark Ad example from Bloomingdales is unique on our list as it takes viewers on an in-store journey. This particular video documents the creator and her fiance creating their wedding registry.
Documenting a personal moment like this is compelling for an ad. Not to mention this further helps the ad feel like organic content at a glance.
In this TikTok UGC ad, the creator shows off her winter fit from Nuuly with an appropriate choice of Christmas-y TikTok music. This very much resembles the sort of bite-sized “fit checks” you’d see on your #FYP which worked in the ad’s favor for sure.
This ad from Nuuly drives home the value of TikTok micro-influencers and how even a “simple” Spark Ad can perform well. For reference, this creator had ~6,000 followers at the time of posting and this Spark Ad has earned 38+ million video views.
Oh, and the ad is only six seconds long!
Despite our examples ranging from a variety of industries, there are some common threads between the top Spark Ads on TikTok. Let’s wrap up with a quick review!
For brands that consistently collaborate with TikTok influencers, the Spark Ads format provides a constant source of new content to promote. More creators means more creative variety and opportunities to test new promotions to see what performs best.
Of course, doing all of the above at scale quickly becomes a full-time job. Something as simple as getting a new Spark Ads code from creators will take over your schedule if you’re doing more than a handful of collaborations.
That’s where our micro-influencer marketing platform can help.
Statusphere’s software matches brands with our vetted network of thousands of micro-influencers. Our platform does the heavy lifting of matching brands and creators for collabs, fulfillment and reporting on your results.
Through Statusphere, brands can also turn their top influencer content into Spark Ads in just two clicks. You can purchase video codes directly from creators based on their personal rates.
This hands-off process likewise makes it easier to scale TikTok ads by saving brands time bouncing between platforms. With all of your user-generated content and ads in one place, you have a constant pulse on the performance of your influencer marketing strategy.
Want to learn more about how our software works? Get in touch with our team of experts to see how we can scale your influencer campaigns and Spark Ads in a fraction of the time.
This article was first published in February 2021. It was last updated August 17, 2024.