Food Brand Marketing

9 Tradeshow Booth Ideas and Examples for Food Brands

It can be hard to stand out when you are one of thousands of brands trying to catch the attention of tradeshow goers. We saw so many amazing tradeshow booths at the Fancy Food Show, that we decided to take time to put together examples of our favorite booths.

Standing out is tough among thousands of brands trying to catch the attention of tradeshow goers. 

Food and beverage brands know this all too well.

That said, we saw so many amazing tradeshow booths at the Fancy Food Show that we were inspired to do a round-up of our favorites that definitely got our attention. Check them out below!

1. Wisconsin Cheese 

Who doesn't love cheese? And more importantly, who doesn't like a giant cheese board? Wisconsin Cheese took it to the next level with their booth, displaying a giant 10ft + cheese board. Is there something you can supersize for your booth? 


2. Pinky Up

Although this booth was on the smaller side, it still caught our attention due to its adorable color scheme and inviting layout. Everything from the cute cat shaped plates displaying their tea to the marble print tile "backsplash." This simple booth kept on brand while also allowing you to see how the product could be displayed in your shop. 


3. Gelato Fiasco

This booth did a great job inviting you into their "home." Complete with a furnace, throw rug and the team members wearing matching flannel and vests, Gelato Fiasco did a great job at making you feel like you weren't at a tradeshow anymore, making it memorable. 


4. Thinsters and Parm Crisps

Do you have a parent brand with 2 very different identities? Then take a page from this booth. Thinsters/Palm Chips did a great job with creating two "bookends" that work together. I will say that I was partial to the Thinsters side, because I love bright colors (and cookies). The Thinsters booth really popped with the bright background and showcased their packaging, which drew me in to learn more. 


5. Bakery Bling

Bakery Bling made you feel like you were walking right into your local bakery. Everything was on-brand, from the cute little island, to the faux white brick wall in the back. This booth perfectly showcased what their product was - designer cookie kits that allow everyone feel like a professional cookie decorator. 


6. Fuller Foods 

Although this was another smaller booth, the clean design and simplicity made it very inviting. I loved how they literally framed their product (which were delicious cheesy puffs), and made the frames pop with a trendy wallpaper that matched their branding. 


7. Perky Jerky

So this might be the most creative booth. They didn't want to be limited by their booth's square footage, so they created a walking booth. This guy walked around the floor allowing you to take samples off of him. 😂


8. Elmhurst

This booth did an amazing job at inviting you into the space. With their clean display of products, beautifully framed product photography on the wall and backlit logo, it felt like you were entering a classy coffee shop. They even had a nice corner set aside for meetings that didn't disrupt the display.


9. Belgian Boys

Our absolute favorite booth was the Belgian Boys. It was actually hard to get a photo of the entire booth because there were so many people trying to take photos. Not only did they have fun with bright colors and trendy design elements (including neon, a vine wall, and SMEG appliances), but they also took their products and displayed them in the most fun way possible - on giant, beautiful milkshakes! A key takeaway from this booth was that they really showcased their adorable slogan "Everyday I'm Wafflin'," which made it very memorable. 



The biggest thing we learned is that the size of the booth doesn't matter nearly as much as the creativity, and probably most importantly, a friendly face. Also, a few inexpensive trends that go a long way include: pops of color, a fun wall paper and keeping things simple.

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How Food Brands Can Level Up Beyond Their Tradeshow Booths

Making an impact in-person is easier said than done but these tradeshow booth ideas highlight exactly how food brands can make it happen.

Beyond in-person events, consider how food brands can also benefit from getting creative with social content. Given how competitive the space is, having a high volume of creators consistently shouting you out is key to increasing your brand's visibility and reaching new customers.

And if your brand is in need of creator content at scale, Statusphere can help.

Our micro-influencer marketing platform matches brands with creators using 250+ first-party data points. Through our vetted creator community and streamlined fulfillment technology, Statusphere helps brands earn guaranteed content at scale.

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