No matter what stage your business is in, hitting up trade shows is a smart move.
From beauty and fashion to fitness and beyond, trade shows are your chance to meet with retail buyers, connect with your audience in person and see what’s new and trending in your industry.
The good news? There's no shortage of trade shows out there in 2025. Check out these beauty, fashion and fitness trade shows and see which ones you should put on your calendar ASAP!
Choosing a Trade Show for Your Brand
Let’s be real: exhibiting at a trade show isn’t cheap.
With expenses like shipping products, building your booth and travel costs, it all adds up.
Consider the following when deciding which trade shows are best for your brand:
- Whether it’s B2B or B2C focused
- Attendee demographics
- Date of the trade show and location
- Exhibitor costs
Note: Trade shows sometimes keep this info under wraps, so you’ll need to submit an inquiry to find out how much a booth will cost you.
2025 Beauty Trade Shows
The beauty brands have been booming since the rise of social media and influencer culture.
Total understatement, right?
Between influencer ads to affiliate channels like TikTok Shop, beauty brands and skincare brands working with creators could benefit the most from attempting a trade show in person.
Let's look at some of the most notable beauty trade shows happening in 2025.
- Focus: B2B
- Phase: Maturity
- Description: A premier event connecting professionals across the beauty industry, including brands, stylists, manufacturers, buyers and distributors.
- Location: Las Vegas, NV
- Exhibitor Costs: Starting at $5,500
- Attendance: 40,000+ attendees, 1,400 exhibitors
Beautycon | August 2-3, 2025 (Los Angeles) | October 25-26, 2025 (New York)
- Focus: B2C
- Phase: Growth
- Description: Perfect for brands looking to tap into the influencer and beauty enthusiast markets.
- Attendance: ~ 30,000 attendees, 200 exhibitors
- Locations: Los Angeles, CA, and New York, NY
Fashion Trade Shows
Fashion trade shows are a hub of inspiration, showcasing everything from sourcing materials to connecting with buyers and influencers. With the popularity of TikTok and Amazon influencers, these events offer something for everyone between major retailers and smaller fashion brands.
MAGIC | August 18-20, 2025
- Focus: B2B & B2C
- Phase: Maturity
- Description: A showcase for designers of men’s, women’s, swim, and children’s apparel, attracting stylists, bloggers, buyers, and manufacturers.
- Attendance: Approximately 60,000 attendees
- Location: Las Vegas, NV
- Focus: B2B
- Phase: Any
- Description: A leading sourcing event for apparel fabric buyers, designers, and sourcing professionals.
- Attendance: Around 5,300 attendees and 500 exhibitors
- Location: New York, NY
- Exhibitor Costs: Starting at $500
Fitness Trade Shows
The fitness industry is thriving. Trade shows are the perfect opportunity to see what’s trending. Whether your brand specializes in health products or fitness tech, there’s an event for you.
TheFitExpo | June 28-29, 2025 (Anaheim) | August 16-17, 2025 (San Jose) | November 15-16, 2025 (San Diego)
- Focus: B2C
- Phase: Growth
- Description: A family-friendly event for fitness enthusiasts to meet fitness celebrities, discover new products, attend classes, and watch competitions.
- Locations: Anaheim, CA; San Jose, CA; San Diego, CA
- Exhibitor Costs: Starting at $1,800
- Focus: B2B
- Phase: Maturity
- Description: Brings together fitness professionals like personal trainers, nutrition experts and gym owners to connect with brands.
- Attendance: Approximately 14,000 attendees
- Location: Anaheim, CA
Other Beauty, Fashion & Fitness Trade Shows in 2025
To wrap things up, here are some other industry trade shows happening in the next year:
Which Trade Shows Are on Your Radar in 2025?
Being strategic about which trade show you attend will ensure you get the most out of the experience. As long as you come prepared with a great booth and a passionate team, you'll have a great time and leave with a ton of takeaways for your brand.
We’ve seen tons of brands thrive at trade shows, especially when it comes to new ideas and opportunities to incorporate influencers into their marketing strategies. If you want to scale influencer marketing with a platform built to do just that, get in touch with our team to see how Statusphere's software can make it happen.