Food Brand Marketing

Finding new and effective ways to get more people talking about their experiences with your brand or product can be a challenge. These tips will help you scale your word-of-mouth marketing strategy.

With 130 million users tapping on shopping posts every month, it's time for your brand to join in on the Instagram Shop hype! Here's a step-by-step guide to show you how to set up an Instagram Shop ...

Brands and customers are continuing to adopt social commerce platforms, like Facebook and Instagram Shops. Here's everything you need to know about social commerce and the social commerce trends you ...

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

We're going over everything you need to know to create a TikTok advertising campaign for your brand so you can increase your following, engagement and popularity.

With 2.6 downloads worldwide, there's a good chance your target audience is on TikTok. Here's an overview of the different types of TikTok ads, and how they're being used by brands.

Use these 8 endcap display ideas to get customers buying and talking about your products year-round.

Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry!

From tools to help you plan and schedule content to photoshoot logistics—we’re going over everything you need to build your 2021 social media calendar.

Check out this non-exhaustive list of BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!

Building a great retail merchandising strategy doesn't have to be stressful. We've compiled the 8 best steps to make creating your next strategy a breeze!

Whether you’re a small business or a larger company, Reels are a perfect way to market your brand and let audiences get to know you a little better.